As Broadcom Deal Looms, VMware Revamps Partner Connect in a Big Way

What’s coming and when? Find out. Hints: New methods of compensation, progression, more focus on services.

Kelly Teal, Contributing Editor

August 18, 2022

12 Slides

After two years of phased changes, VMware has put the final touches on the new iteration of Partner Connect. On Thursday, the company gave the revamped global channel program its official kickoff — all with cloud and SaaS in mind, and even as the pending Broadcom deal looms.

Partners and industry observers have anticipated the new, cloud-first framework for some time now. Over the past several years, VMware — rooted, like many of its partners, in the legacy world and contemporaneously modernizing its own thinking and portfolio – has rolled out several fresh incentives and program restructures.

Those efforts now culminate in the most updated version of Partner Connect. The overall aim? To enable resellers, systems integrators, managed service providers, consultants and other partners to build their VMware cloud business while championing customer outcomes.

All aspects of the updated Partner Connect go into effect in VMware’s first-quarter, fiscal year 2024. That will occur on Feb. 4, 2023. However, some pieces of the new program are available.

You’ll want to know how the forthcoming (and current) Partner Connect changes impact you. Get the whole scoop in the slideshow above.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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