New, Changing Partner Programs: Cisco, AWS, IBM, T-Mobile, More

Vendors more than ever are accommodating a range of partner business models.

James Anderson, Senior News Editor

March 8, 2022

25 Slides

The expansion of the Cisco partner program joins a host of software and hardware vendor moves that are courting the channel.

Cisco’s new efforts to work with commission-based partners directly makes for an interesting team-up with a business model not normally associated with Cisco. We’re seeing more and vendors cater to a diverse set of partner business models; they’re working with resellers to systems integrators to agents.

We also saw an absolute preponderance of security providers trying to court MSPs and VARs to their program. Specifically, a handful of endpoint detection and response (MDR) providers formalized their programs.

On the telecommunications side, T-Mobile made significant changes to its sales personnel, and LiveVox expanded its channel sales force.

Scroll through the images above to see 25 impactful program launches and updates in the channel partner world.

Check out our January channel program changes if you missed it.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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