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New, Changing Channel Programs: AWS, AT&T, Broadvoice, Cisco, Ingram Micro, Verizon

Every vendor seems to be highlighting its battle to end channel conflict, increase financial incentives and offer more MDF.

James Anderson

December 7, 2021

19 Slides

AT&T, Cisco and several other big-name vendors updated their channel programs in the last month.

Several high-profile updates hit the channel last month as channel chiefs offered shockingly candid takes about how they want to improve the partner experience. Take for example, AT&T’s Chris Jones, who detailed the gauntlet of partner feedback that the carrier solicited before revamping its programs.

It’s clear that vendors are relying more and more on indirect sales – whether it be through a reseller or an agent – and indirect services – whether it be through an MSP or a systems integrator. We continue to see more and more MDF pouring into the channel as vendors seek to prove their financial commitment to partners.

While telcos like AT&T and Verizon made the headlines last month, the IT side of the channel grabbed attention as well, as AWS, Ingram Micro and a variety of cybersecurity providers announced new programs and partner enhancements.

Scroll through the 19 images above to see the latest channel partner program launches and updates.

Check out our October slideshow if you missed it.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

 

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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