New IT, Telco Channel Partner Programs: Google, VMware, Lenovo, CX Providers

A hyperscaler, an MSP backup provider... and customer experience vendors?

James Anderson, Senior News Editor

November 10, 2021

16 Slides

IT and telecom vendors are working to make themselves more friendly to channel partners.

Multiple trends held last month as various suppliers fine-tuned or relaunched their partner programs. Many revamped financial operations, with Google Cloud “streamlining” the partner payment process and Forcepoint making its incentives “broader.”

The three-tier program also remains popular, despite the many reports of its demise. However, more vendors seem to be arranging the tiers more around partner type than by partner commitment.

We also covered the movement of customer experience (CX) vendors that might be embracing the referral agent channel for the first time.

Scroll through the images above to see 16 impactful channel program stories from companies in IT, telecom and everything in between.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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