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Vendors are all about MDF, co-selling and partner portals these days.
January 6, 2022
Vendors continue to court the channel with market development funds, discounts and other financial incentives.
Investment in partners appears to be increasing all across the board. We’re seeing it in the networking space, with Juniper Networks expanding benefits for qualifying partners, and younger companies like Bandura Cyber getting in on the agent channel for the first time.
Multiple providers launched new partner portals last month. That includes Verizon, Lumen and Glasswall. Vendors seem to agree that automation and centralized visibility will help differentiate their partner experience from that of their competitors.
We’re also seeing some vendors double down on a co-selling strategy. That includes N-able, which is counting on direct-indirect teamwork to expand in Europe, and AWS, which reports channel integration success.
Scroll through the 17 images above to see the latest channel program updates.
Check out our November channel programs recap if you missed it.
Senior News Editor, Channel Futures
James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.
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