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Aryaka lands a new partner base, and Jenne lands a popular SD-WAN/SASE portfolio.

James Anderson

September 27, 2022

2 Min Read
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Distirbutor Jenne and SD-WAN/SASE provider Aryaka teamed up to expand their technology portfolio and sales footprint, respectively.

The newly announced agreement brings together Jenne, a value-added technology and cloud services distributor, and Aryaka, a managed SD-WAN and SASE provider. Jenne’s roster of agent, MSP and reseller partners can now earn compensation for providing Aryaka’s technology to customers.

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Jenne’s Sal LoSchiavo

“Jenne is excited to be engaging with Aryaka and introducing their SD-WAN and SASE solutions to our sales partners. Our joint business customers will benefit from Aryaka’s tiered support model as they transition to hybrid work environments and switch from on-premises to cloud-focused networks,” said Sal LoSchiavo, Jenne’s vice president of sales.

Aryaka built a reputation in the channel as an SD-WAN provider that actually provided its own private network backbone. However, the company expanded its portfolio last year to give partners a range of options that span from SMB-focused managed SD-WAN to enterprise-focused managed SASE (secure access service edge). Aryaka acquired Secucloud in order to gain cybersecurity capabilities it could integrate into its platform.

Dual-Nature

Interestingly, both companies take a hybrid approach in terms of accommodating both the agent and reseller partner models. Agents earn their living through recurring commissions on technology that the vendor bills and services (though some agents are moving toward owning the billing). On the other hand, resellers sell through a one-time, margin-based transaction and own the billing and services (although some resellers are moving toward an op-ex model).

Aryaka kicked off its Accelerate program last year with initiatives serving technology services distributors (formerly master agents) and their agent partners. Then in January the vendor expanded its program to better accommodate VARs, MSPs and distributors.

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Aryaka’s Matt Thompson

“We’re thrilled to partner with an industry leader like Jenne,” said Matt Thompson, Aryaka’s vice president of channel sales. “Our new relationship taps into the extensive Jenne partner network, increasing our reach and end-customer touch-points. Enterprises being served by Jenne’s agents receive a one-stop shop for all their cloud services needs and can take advantage of next-generation cloud solutions like Aryaka’s cloud-first SD-WAN and SASE services.”

Jenne’s portfolio has expanded significantly in the last year, with vendors like Zoom, Talkdesk and Broadvoice signing agreements. It also hired a senior vice president of global cloud channel sales.

Jenne operates out of Avon, Ohio. Aryaka, on the other hand, hails from San Mateo, California.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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