How These Channel Partners Are Winning the Talent Retention Battle

A roundtable of technology advisor, MSP and MSSP leaders sat down earlier this month to discuss their shared challenges.

James Anderson, Senior News Editor

May 22, 2023

12 Slides

Channel partner organizations of all shapes and sizes are tackling the problem of hiring and talent retention.

Channel Futures gathered together a panel of technology advisors (agents), managed service providers (MSPs) and managed security service providers (MSSPs) for an editorial roundtable at the recent Channel Partners Conference and Expo at the beginning of May.

Although these three partner models vary in how where they earn revenue and their technology focuses, they share the common challenge of finding and keeping good people. Partners in the recent Channel Futures Q1 surveys of MSPs and agents found that both groups see staffing as a key challenge. And roundtable members backed up that trend with their own observations.

That comes in part as inflation and other factors have caused wages to rise. One MSP leader noted that salaries have gone up 15-18% since the start of COVID-19. Partners have always faced the challenge of competing with the well-resourced corporate world to offer employees benefits and pay that keep them around. And now, they’re finding new ways to find and keep their folks.

Some MSPs and technology advisors, both who generate a stream of recurring revenue, are harnessing their models to loop their employees into that revenue. Another MSP is using a progression program that ties raises to certifications levels. Other firms are touting the flexibility they offer to employees, both in terms of working location and hours.

Talent Retention Participants

The attendees included:


Entara’s Pamela Diaz


Opex’s Courtney Humphrey


Keystone Solutions’ Richard King


Shelby Technology Solutions’ Kat Lopez Shelby










Rise Technology’s Eric Ludwig


Alvaka’s Kevin McDonald


ATA’s Idris Odutoye


WheelHouse’s Chris Torbit







The roundtable conversation focused heavily on strategies partners are employing for talent retention. The think tank also touched on how organizations engaging with clients on cybersecurity, as well as how they’re engaging with cyber insurance brokers.

Channel Futures recapped key tends from the conversation in the 12 slides above.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.



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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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