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Enhanced GoTo Partner Program Supports MSPs, SMBs While Promoting Partner Relationships

The GoTo partner network will also launch a new partner concierge program.

Claudia Adrien

September 13, 2022

3 Min Read
Words partner program with the o in partner a heart, on a blackboard
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MSP SUMMIT/CHANNEL PARTNERS LEADERSHIP SUMMIT — GoTo (Booth 107 and a Featured Sponsor) is unleashing updates to its GoTo partner network.

The business communications and IT support platform now includes a new GoTo Resolve offering designed for MSPs. In addition, the product provides a streamlined sales and demand generation support for all partners with its new partner concierge program. GoTo designed the offerings specifically to address channel partners’ most pressing challenges. They also aim to empower organizations to simplify setup and day-to-day operations, grow their business and securely serve SMBs.

The company made the announcement in conjunction with this week’s MSP Summit and Channel Partners Leadership Summit in Orlando.

Design for Managed Service Providers

GoTo Resolve for MSPs allows them to meet the evolving needs of SMBs with frictionless, fast and flexible support, the company said  The solution provides MSP-specific account administration and reporting features, professional services automation (PSA) integrations and modern remote monitoring and management (RMM) capabilities. This includes GoTo’s remote support tools to support and troubleshoot clients’ IT assets. A zero trust security architecture within an RMM solution also backs up GoTo Resolve for MSPs. This safeguards MSPs and their customers from increasingly prevalent software supply chain attacks.

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GoTo’s Michael Day

Michael Day is vice president of global partner sales at GoTo.

“I don’t think we talk about it enough. Everything that we’ve done at GoTo builds our technology on a zero-trust approach to security,” Day said. “It’s become very beneficial for us as an organization regarding how we’ve deployed it internally.”

Here’s our most recent list of important channel-program changes you should know.

When it comes to enabling MSPs in the GoTo Resolve platform, Day said GoTo designed the specialized offering based on feedback from MSP partners. As a result, GoTo provides them with the tools they need to simplify workloads. Moreover, they streamline the support experience for customers.

“This will be a huge vector of growth for us in the coming years and we are eager to bring some much-needed functionality and support to the market,” he said.

The new offering includes everything from remote monitoring and management to endpoint protection software.

 A ‘White Glove’ Approach To Partners

To further elevate the partner experience, the GoTo partner network will launch a new partner concierge program. It will provide additional investment and resources to drive higher demand generation and sales for all partner organizations. This program offers tailored digital marketing campaigns, which are co-branded and targeted based on a partner’s unique audience. It also maximizes visibility with prospective customers and brings in new qualified leads, GoTo said. A dedicated partner concierge resource at GoTo supports members to optimize planning, execution and administration across the campaign.

“The partner concierge program is something that we’ve been working on now for many months to get it right,” Day said. “We know that in the current economic situation, more and more partners are looking for ways to drive higher demand.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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