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Channel Program Changes: AWS, CoreDial, Intelisys, Lumen, Spectrum

Whether your business runs on resale margins, commissions or services, this list's for you.

James Anderson

September 7, 2021

16 Slides

Lumen and Spectrum Enterprise are both working to digitize their sales process for partners.

They joined a long list of IT and telecommunications providers who enhanced their approach to the channel last month. Suppliers are trying to lure partners with sales support, training resources and, of course, financial incentives

In some cases, vendors rolled out entirely new programs or formalized their channel efforts for the first time. For example, CoreDial launched a commission-focused program that comes alongside its private-label program.

In other cases, companies added new features to their program, like a portal in the case of Cradlepoint. AWS stepped up its game, handing out a new rebate and discount for its resellers.

Scroll through the images above to see the biggest channel program changes in the channel.

Did you miss our previous programs recap? Check out the July edition.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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