Will Fake Cisco Blogger Deliver Real Service Provider News?
Is there room in the world for another mystery blogger? The VAR guy would say no, but Cisco disagrees. The company has launched a phantom blog site — called Tech Edge Weekly — written by “Ira Pumfkin” (pictured). Cute. But is there a point to the effort? Apparently so. The blog represents Cisco’s countdown to a major product launch. Here’s the scoop.
Cisco mentions Tech Edge Weekly in a teaser email The VAR Guy received October 29. In the message, Cisco writes:
“On 11.11.08, Cisco will introduce a revolutionary telecommunications product that will enable service providers to capitalize on a major market opportunity being created by the accelearating growth of both video and mobile data traffic.”
Hmmm. Pretty vague. The email was almost Apple-esque in nature. And at the bottom of the message, there’s a link driving readers to Tech Edge Weekly — a blog that claims to have a jump on the story.
If you read the fine print, you’ll discover Tech Edge Weekly is no ordinary blog. The bottom of the blog includes copyright information for Cisco Systems Inc.
Hey, The VAR Guy likes offbeat Web sites and blogs as much as the next guy. But this is a tricky week for Cisco to be toying a bit with the media, considering the apparent legal setback Cisco suffered in the IT channel.
Still, our resident blogger is a sucker for this type of stuff. And yes, he’ll be checking Tech Edge Weekly until the 11.11.08 Cisco product launch…