WiFi VARs Welcome Motorola/Symbol Combo
The VAR Guy has circled January 9 on his calendar. That’s the day Symbol Technology shareholders are expected to approve the company’s $3.9 billion merger with Motorola. Once the deal is official, the combined companies should have little problem recruiting eager VARs to sell their wares.
Just ask Dennis Holmes, director of wireless services at Outsource Inc., one of the nation’s leading integrators focused on city WiFi projects. Although Holmes hasn’t seen huge demand for Symbol’s rugged mobile devices, he says that could change “once full-blown carrier-based WiMAX services launch.” When that happens, he says, “who better than Motorola” to exploit demand for next-generation mobile devices.
Other cities deploying public broadband networks are taking notice of the Motorola/Symbol deal. Tony Hylton, IT consultant to the mayor of Aurora, Ill., says the Motorola/Symbol combo is a “no brainer” that could help towns and cities more easily deploy rugged handheld devices to municipal employees.
Still, The VAR Guy sees challenges ahead for Symbol. The company isn’t exactly known for its marketing prowess. And Symbol’s corporate culture is slow moving at times. That will need to change under Motorola’s fast-moving leader, CEO Ed Zander.