Siemens UC Portfolio Takes Residence in Ingram Micro’s Cloud
The VAR Guy can’t help but notice the growing channel momentum for unified communications. Ingram Micro’s Cloud Marketplace is no exception, announcing its intent to host Siemens Enterprise Communication solutions for SMB customers in the United States and Canada. The whole kit and kaboodle will be available in Q3 of 2011, but here’s what our resident blogger thinks VARs looking to create their own UC momentum should know now …
First, a quick primer on Ingram’s Cloud Marketplace: It’s essentially a one-stop shop portal for service providers to pick, choose, deploy and resell services to end user customers, all hosted by Ingram. Along with Siemens Enterprise Communications, Ingram has announced quite a few other players, including Cisco, Symantec, VMware and Trend Micro.
But if you only care about unified communications, you’ll be happy to know Siemens Enterprise Communications’ entire portfolio will be available to VARs and MSPs that work with Ingram, and the Ingram/Siemens solution will (for now) target the SMB space. The partnership has been designed to provide an easy sell for VARs and MSPs thanks to an a la carte-style offering, which allows customers to have a robust UC backbone without having to cut corners or break the bank. Customers of up to 500 seats can just pay for what they need, and VARs and MSPs don’t have to do any hosting.
Both Ingram Micro and Siemens believe the plans is so brilliant even the enterprise would be impressed, and so they plan to expand the offering to meet enterprise needs in the near future. The companies see the cloud as an ideal way to provide a pay-as-you-grow solution that essentially becomes a custom-tailored solution without the need for on-premise hardware.
Siemens’ latest move into the cloud with Ingram Cloud Marketplace is an expansion of sorts of its plans for the channel. In March 2011, the company announced its plans for a cloud-based version of its OpenScape UC platform to be sold only through the channel, and since the beginning of 2011 has been looking for ways to increase its indirect sales, which traditionally have made up only about 25 percent of the company’s annual sales.
The VAR Guy will keep tabs on Ingram’s Cloud Marketplace and see which other vendors and providers jump on board. Meanwhile, over at sister site Talkin’ Cloud, we’ve got a long list of questions for Ingram to answer about just how Cloud Marketplace will work. The VAR Guy thinks we’ll have those answers sooner than later.