Cisco Tracking 50 Key Trends
During an ongoing press meeting in Dublin, Ireland, Edison Peres, VP for advanced and core technologies at Cisco Systems, said the company is tracking 50 key trends that may empower solutions providers.
Peres pointed to MySpace, Facebook and other social networks that are forcing businesses to rethink collaboration and communications. (In fact, Cisco is using Facebook internally for several projects, Peres said.) He also noted the big march toward being green, a clear hint that Cisco will continue the TelePresence push — though, ironically, reporters in the room traveled a great distance to attend this event.
According to Peres, Cisco is tracking 50 key trends that can be organized into three areas: Empowered User, Real-time Information, and the Borderless Enterprise. Creativity, he insists, is becoming decentralized through things like blogs (clearly, The VAR Guy agrees).
Building on his three themes, Peres said Empowered Users lead to grass roots innovation and personalization. On the Real Time front, info has to be virtual, secure an integrated. And for the Borderless Enterprise, VARs need to empower customers to have anywhere, anytime global talent pools, Peres noted.
Rather than competing head-on with software companies, Cisco wants to be open to all. “Microsoft is a closed environment that doesn’t play with [IBM] SameTime,” said Peres. “We play with all of them. We’re open.”
That’s all big-picture thinking. Throughout the day, Cisco will likely drill down deeper into these themes. Stay tuned.