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Conversational AI, CXM Companies Launch New Partner Programs

Gartner estimates that the demand for conversational AI solutions is growing 55% annually.

Claudia Adrien

July 19, 2023

3 Min Read
New Conversational AI, CXM partner programs
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Two new partner programs – one focused on conversational AI and the other on customer experience management – are making their mark, but for different reasons.

Enterprise conversational AI platform Kore.ai is bolstering its indirect sales channel by leveraging the growing demand for conversational AI solutions through its partner program. The Kore.ai Channel Partner Program offers a tiered structure – platinum, gold and silver – for channel partners and solution providers, and commits significant investments for each partner, the company said. These investments cover go-to-market, enablement and marketing support while giving partners more resources. Those who will benefit include technology partners, global system integrators, regional system integrators, resellers, solution providers and strategic partners.

With more than 400 customers, Kore.ai automates multibillions of interactions every year through its conversational AI platform. Gartner estimates that the demand for conversational AI solutions is growing 55% year-on-year and the total spend is expected to touch $82 billion by 2028.

Here’s our most recent list of important channel-program changes you should know.


Kore.ai’s Sahil Rekhi

Sahil Rekhi is Kore.ai global head of partnerships. He says the company is creating a more powerful and “sticky” offering to target the entire gamut of contact center automation and customer experience management.

“Kore.ai has always believed in being a partner-first company. The new framework we’ve built allows our partners to grow their business globally, innovate rapidly and deploy solutions for a wide range of use cases targeting customer experience, employee experience or agent engagement,” Rekhi said.

The company will soon launch a new partner engagement portal to engage and deliver success for its customers.

Sprinklr’s New Unified Partners Program

Unified customer experience management platform Sprinklr has unveiled the Sprinklr Unified Partners Program. It focuses on independent consultants, referral partners and technological solution brokers (TSBs) and business process outsourcing (BPO) partners, among others.

The Sprinklr Unified Partners Program will expand support for the partner community and enhance Sprinklr’s go-to-market strategy with the channel. It will enable all Sprinklr partners to grow profit and create new revenue streams by delivering differentiated customer experience management solutions, the company said.


Sprinklr’s Jay Vigeland

Sprinklr vice president of global partnerships Jay Vigeland, who oversees the unified partner team at the company, said Sprinklr has seen tremendous momentum working with partners as the firm continues to accelerate growth in the CCaaS and customer service markets.

“The Sprinklr partner ecosystem is one of the most diverse in the industry, and together we can holistically serve our enterprise customers around the world,” Vingeland said. “This fiscal year, we have more than doubled partner-sourced pipeline. The launch of the Unified Partners Program will help us continue to build on this foundation for growth.”

Within the Unified Partners Program, Sprinklr works with organizations in nine categories and many partners fall into multiple categories. For example, many system integrators and transformational partners may also have agency and/or BPO capabilities.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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