Channel Program Updates: Zoom SPIFFS, Microsoft AI, Big Oracle Shift

Microsoft unveiled a couple of significant programs last month, and Oracle is looking to revamp the way its partners transact.

James Anderson, Senior News Editor

August 9, 2023

16 Slides

Zoom increased its incentives for customer experience (CX), and Microsoft expanded its channel partner program to tap into artificial intelligence (AI).

Providers across the information communications and technology (ICT) channel are making updates to recruit, incentivize and support partners. These vendors are leaning on resellers, MSPs, technology advisors and other types of partners as a key go-to-market resources to reach customers.

On the cloud communications and customer experience side, Zoom has upped the SPIFFs it’s giving to technology advisors for selling contact center. Rival provider 8×8 launched an ecosystem for AI integrations.

Cybersecurity providers continue compete for partner mindshare. Network and SaaS monitoring provider Auvik is a good example of that. But joining that trend is the influx of AI providers like Sprinklr courting partners. And Microsoft’s AI partner program is the 800-pound gorilla in that lineup of partner initiatives.

Learn more about July’s most impactful channel partner program news in the 16 images above.

When done, check out the June recap.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


Read more about:


About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like