Channel Program Updates: Zoom SPIFFS, Microsoft AI, Big Oracle Shift

Zoom increased its incentives for customer experience (CX), and Microsoft expanded its channel partner program to tap into artificial intelligence (AI).

Providers across the information communications and technology (ICT) channel are making updates to recruit, incentivize and support partners. These vendors are leaning on resellers, MSPs, technology advisors and other types of partners as a key go-to-market resources to reach customers.

On the cloud communications and customer experience side, Zoom has upped the SPIFFs it’s giving to technology advisors for selling contact center. Rival provider 8×8 launched an ecosystem for AI integrations.

Cybersecurity providers continue compete for partner mindshare. Network and SaaS monitoring provider Auvik is a good example of that. But joining that trend is the influx of AI providers like Sprinklr courting partners. And Microsoft’s AI partner program is the 800-pound gorilla in that lineup of partner initiatives.

Learn more about July’s most impactful channel partner program news in the 16 images above.

When done, check out the June recap.