https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Virtualization


Microsoft’s Latest Virtualization Moves

  • Written by Dave Courbanou 1
  • April 8, 2010

Microsoft continues to polish its virtualization strategy. The company’s latest moves involve new versions of Microsoft Enterprise Desktop Virtualization (MED-V) and Application Virtualization (App-V) tools. Here are some quick details.

The new tools come on the heals of the newly revised Microsoft Desktop Optimization Pack 2010. The Optimization Pack (or MDOP) is a freebie available to Software Assurance customers. NetworkWorld.com had the details, thanks to Julie Bort.

Bort reports that both MED-V and. App-V have been updated to support Windows 7 (32 and 64-bit) along with support for Windows Server 2008 R2. The new iteration of App-V also supports Windows 7 Mobile.

So Microsoft’s new tools also come with a revamped sales strategy with way cheaper licensing. NetworkWorld details…

“On July 1, Software Assurance (SA) customers will no longer have to buy a separate license to access Windows via a VDI. Microsoft however, is still relying on partner Citrix to do the heavy lifting for VDI, rather than increasing the scope of its own MDOP tools.”

So, can Microsoft keep up? VMware has shown itself to be a key  player with ThinApp. We noted that it makes Windows 7 migration easy, by wrapping old Windows apps in a virtualization wrapper so they run unaware of Windows 7 all together. That’s missed opportunities for Microsoft.

The bottom line? We think Microsoft is still playing catchup. But there are plenty of Microsoft VARs who are climbing aboard Microsoft’s virtualization bandwagon.

Sign up for The VAR Guy’s Newsletter; Webcasts and Resource Center; and via RSS; Facebook; Identi.ca; Twitter and VARtweet.


Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Virtualization

Related


  • Hybrid clouds
    IBM, Oracle, Dell, VMware Put Hybrid Cloud Center Stage
    We highlight platforms and initiatives each company has so far unveiled in February.
  • VDI
    TA Associates to Acquire Virtual Desktop OS Provider IGEL
    Microsoft and HP veteran Bill Veghte will become IGEL’s executive chairman.
  • Hybrid clouds
    Out of the Cloud, the Hybrid Managed Service Provider Emerges
    Automation technology helps hybrid MSPs enhance cloud access for clients.
  • Cloud backup on a laptop screen
    Veritas Releases NetBackup 9, Acquires SaaS Backup Provider Hubstor
    Veritas Backup 9 offers a scale-out option for cloud-native and HCI environments.

4 comments

  1. Avatar Patrick April 9, 2010 @ 1:29 pm
    Reply

    Hi Dave,

    I appreciate you updating your readers on our latest desktop virtualization tools. We’re excited to introduce another generation of these tools. For example, App-V is on its 6th release (to include development by Softricity), has been sold to more than 30 million seats, and App-V client is localized into 23 languages. This is an area where you’ll find VMware isn’t the market share leader. Industry analyst firm IT Intelligence Corp published a market share report in January 2010, and found App-V had 15% share, Citrix XenApp 11%, and VMware ThinApp 7%. Please contact me (you have my email in this form) if you’d like a demo or more details.

  2. Avatar The VAR Guy April 11, 2010 @ 7:11 pm
    Reply

    Patrick: Please keep sending the news on over to The VAR Guy’s staff. The team will be watching MSFT’s moves closely.
    -TVG

  3. Avatar Cyril June 28, 2010 @ 12:41 pm
    Reply

    Could someone point me to the “IT Intelligence Corp” report? I can’t find the company or the report.

    Thanks!

  4. Avatar The VAR Guy June 28, 2010 @ 10:09 pm
    Reply

    Cyril: Sorry, The VAR Guy has never seen that data…
    -TVG

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • New Hitachi Vantara Storage Offers Focus on Midsize Businesses
  • Aruba Debuts New Solutions for the Distributed Data Center
  • AWS Partners Flooded with New Capabilities, Opportunities at re:Invent
  • VDI Security: Are You Giving Customers Moving to VDI the Right Advice?

Galleries

View all

Channel Partners Virtual 2021 Is the Hottest Ticket in Town

February 26, 2021

Industry Perspectives

View all

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 17, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Ready To Add Cutting Edge IoT Solutions To Your Portfolio?

  • 1
February 25, 2021

What Is The Value Of Distribution For The Internet Of Things?

February 25, 2021

The Internet of Things (IoT): Where do You Begin?

  • 1
February 25, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Infographic: Why Partner with Sierra Wireless and GetWireless? dlvr.it/RtYh1m https://t.co/KcBFzXIx7l

February 26, 2021
ChannelFutures

Infographic: The Sierra Wireless Essential Series dlvr.it/RtYgxv https://t.co/CatxbRHzXr

February 26, 2021
ChannelFutures

#Threatprotection is no small matter for #MSSPs. Find out what vendors say you have to do this year to protect your… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

Cloud strategies and cybersecurity are key, and #COVID19 will have more impact than #Brexit on U.K. channel, says… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@PaloAltoNtwks unveils latest NextWave #partnerprogram. #cybersecurity dlvr.it/RtVngg https://t.co/bBkobGzjgD

February 26, 2021
ChannelFutures

.@JuniperNetworks is building synergies between the solution sets it acquired last year. dlvr.it/RtVdVL https://t.co/d21FcnLEai

February 25, 2021
ChannelFutures

.@Arcserve and @StorageCraft to merge, expanding both #dataprotection vendors' market from #SMB to enterprise.… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

The golden age of the #Channel is here. @ComcastBusiness #dataconnectivity #SDN #desktop #security #UCaaS #IoT… twitter.com/i/web/status/1…

February 25, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X