The first Ribbon Connect offering supports Microsoft Teams Direct Routing.

Edward Gately, Senior News Editor

August 5, 2020

2 Min Read
Microsoft Teams on Android Phone

Ribbon Communications on Wednesday launched Ribbon Connect, a portfolio of subscription-based, as-a-service offerings.

The first Ribbon Connect offer supports Microsoft Teams Direct Routing. It allows voice-calling capabilities in the Microsoft Teams collaboration platform.

Greg Zweig is Ribbon’s director of solutions marketing. The Ribbon Connect portfolio announcement is “100% a result of partner feedback,” he said. And there’s a reason this is a whole portfolio of offers.

“Many partners told us they were in different places in their journey to offer Teams-based solutions,” he said. “This first offering, for Microsoft Teams Direct Routing, is end to end because many partners told us they needed a solution to get to market quickly.”


Ribbon’s Greg Zweig

Ribbon Connect Partner Benefits

The new Ribbon service gets partners to market sooner with a complete offer, Zweig said.

“Partners add value for customers that want to integrate with an existing PBX/cloud service or for customers that want to move entirely to Teams,” he said. “They can launch the service without weeks of training and without any capital expense.”

Ribbon Connect for Microsoft Teams connects new or existing phone lines, numbers and calling plans to Teams. The service runs in the Microsoft Azure cloud and includes a fully automated deployment process.

Here’s our most recent list of new products and services that agents, VARs, MSPs and other partners offer.

“The rapid growth in Teams, accelerated by the COVID-19 pandemic, has created over 100 million trained Teams daily active users,” Zweig said. “CIOs and IT managers are looking for ways to leverage that change to improve their staff’s engagement, internally and externally. At the same time, they are looking for ways to reduce their expenses going forward. Many see Teams calling via Direct Routing as a way to do both.”

In the coming months, Ribbon will announce additional service offerings for its partners, he said.

“We are pleased to expand our agreement with Ribbon through the Ribbon Connect solution, which provides new opportunities for our extensive Microsoft and Teams-focused customer base,” said T.J. Trojan, Synnex‘s senior vice president of product management for North America.

Read more about:


About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like