On-Demand Webinar: 2018 Channel Outlook — Unified Communications

Three fundamental shifts in the UC space will impact buying decisions in 2018.

Buffy Naylor, Senior Managing Editor

January 10, 2018

Unified Communications

Date: Oct 6, 2023

Three fundamental shifts in the UC space will impact buying decisions in 2018.

First is the growing need for an integrated communications platform — the conventional model of buying point solutions for each business need won’t scale.

Second is the ongoing momentum toward cloud. Partners must position hosted UC offerings on the same footing as more familiar premises-based variations.

And finally, in 2018, channel providers will find it more difficult and perilous than ever to compete on price.

Join Channel Partners and technology analyst Jon Arnold to learn about these shifts, emerging technologies that are driving innovation and new ways to deliver business value and help end customers get a better ROI on today’s communications technologies.

In this webinar you will learn:

  • Why it’s important to move end users away from using standalone communications applications, and instead use an integrated platform like UC.

  • How the cloud is just one of several technology trends impacting collaboration, and how these trends are reshaping the UC value proposition.

  • What customers should be looking for from UC in 2018.

Watch it on demand now!







Jon Arnold

Jon Arnold is principal of J Arnold & Associates (JAA), an independent analyst firm providing thought leadership and go-to-market counsel with a focus on the business-level impact of digital transformation in the workplace. Core areas of expertise include unified communications, cloud services, collaboration, Internet of Things, future of work, contact centers, customer experience, video, VoIP and social media.

Arnold has been consulting in many of these areas since 2001, and his independent practice was founded in 2005. JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe.

In both March 2017 and January 2016, Arnold was cited among the top analysts covering the contact center industry. Also in 2017, he was cited as a Top 10 Telecom Expert and one of Six Business Communications Thought Leaders to Follow. Additionally, Arnold is a UC expert with UCStrategies, a long-serving council member with the Gerson Lehrman Group, serves as an adviser to emerging technology/telecom companies and is a member of the U.S.-based Society of Communications Technology Consultants (SCTC).

Sponsored by


Read more about:


About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like