CX Effect Taps Evolve IP, ShoreTel Alum, Courts Agents

CX Effect partners with customer experience-focused technology suppliers and consultants.

James Anderson, Senior News Editor

April 29, 2021

2 Min Read
SaaS provider

CX Effect, which bills itself as a “master customer experience technology integrator,” tapped an accomplished channel sales leader to lead all revenue responsibilities.

Bob Maute now works as chief revenue officer for the California-based startup. CX Effect technically lands in the category of a master agency, but it specifically targets customer experience-focused technologies like contact center, business process outsourcing and robotic process automation.


CX Effect’s Bob Maute

“I’ve always been a builder and it’s been a long-time coming for a business to turn the legacy master agency model on its head,” Maute said. “I’m excited by what’s happening at CX Effect, the focus on customer experience, and the opportunity to create a new approach to serving the channel.”

Here’s our list of channel people on the move in March.

Maute spent the last four years at Evolve IP, serving as its vice president of channel sales. He reportedly helped double Evolve IP’s channel revenue during his tenure.

Previously, he worked as ShoreTel’s senior director of cloud channels and alliances. He also worked for Smoothstone IP Communications (which West IP acquired) and Covad Communications (which merged with MegaPath and Speakeasy).


Andrew Pryfogle

He earned a spot in our Top Gun 51 last year.

He’ll report to CX Effect CEO Andrew Pryfogle.

“Bob brings an ideal combination of business acumen, sales leadership and innovative thinking to the role of chief revenue officer,” Pryfogle said. “He’s going to ensure that our partners gain unique, meaningful value from our business, that our sales engine is second to none, and that we’re able to disrupt and differentiate as we reimagine the value of legacy master agencies.”

Company Background

Pryfogle founded CX Effect last year after working at Intelisys, and most recently, Pax8. The new company teams with “CX advisers,” which fit into the consultancy/agent. Those advisers provide free consulting to customers that are looking to improve their customer experience investments. Those categories include customer relationship management (CRM), workspace as a service (WaaS) and contact center as a service (CCaaS).

Last month CX Effect announced a strategic partnership with mobile-first contact center provider Ujet. Its other supplier partners include and Shiftsmart.

Last week, workforce optimization and engagement provider Playvox signed CX Effect as one of six partners in its new program. As a result, CX Effect can resell Playvox’s suite of cloud applications.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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