Jenine Whitter will focus on employee experiences and maintaining Broadvoice's family culture.

Buffy Naylor, Senior Managing Editor

June 21, 2018

2 Min Read
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**Editor’s Note: Click here to see which channel people were on the move in May.**


Broadvoice’s Jenine Whitter

Broadvoice announced that it has tapped Jenine Whitter to fill the company’s newly created people and culture coordinator post. Whitter, a people operations and talent acquisition expert, will focus on employee experiences and maintaining Broadvoice’s family culture, the company said.

“Our internal brand is essential to our external brand, because it’s the people who make us who we are,” said Jim Murphy, CEO of Broadvoice. “Jeanine will focus on creating a good experience for our employees, which leads to a good experience for our customers and partners.”

After earning a degree in neurobiology from Harvard, Whitter started her career in patient care and trauma research before spearheading people operations for Chicago-based Mission Measurement, a pioneer in evidence-based social impact measurement. Whitter developed staff recruitment, hiring and onboarding processes, and implemented training, mentorship programming and career pathway plans to improve employees’ professional development.

Last fall, Whitter returned from the Midwest to the San Fernando Valley where she grew up.

“It’s our good fortune that Jenine recently relocated to the L.A. area and that we found her because she has the expertise to help us maintain the ‘family’ feel that Broadvoice is known for as we continue to scale,” said Murphy.

Broadvoice’s internal customer service proposition is “Make it sweet, one interaction at a time.” Whitter was impressed with that proposition and the company’s central mission to deliver an amazing experience to employees, partners and customers.

“Senior management is committed to prioritizing culture and improving the experience as Broadvoice grows into a much larger organization,” said Whitter. “They want employees to take ownership and be an active part of molding the company presently and in the future. That core principle has created a very healthy and unique culture; one that I’m looking forward to fortifying with further culture initiatives as well as recruitment and retention efforts. It’s an exciting time at Broadvoice and I couldn’t be more pleased about joining the company.”

Broadvoice has announced a number of hires over the past few weeks including the appointment of former Time Warner Cable executive Vinit Ahooja to serve as vice president of operations and the addition of three channel managers in the company’s Southwest region.

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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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