New incentives, investments and marketing benefits are on tap for BlueJeans partners.

Lynn Haber

July 25, 2018

2 Min Read
Video Conference

**Editor’s Note: Click here for our most recent list of important channel-program changes you should know.**

BlueJeans Network, the provider of an interoperable cloud-based video-conferencing service, on Wednesday said it will strengthen its partner program based on increasing customer demand for its BlueJeans Meetings, BlueJeans Rooms and BlueJeans Events offers.

The company is looking for partners who adopt a strategy to migrate customers from legacy conference solutions to the vendor’s cloud platform. BlueJeans is making new investments in these partners via additional benefits and incentives.


BlueJeans’ George Mogannam

“We worked closely with our partners and listened to their feedback to build a program that extends beyond referrals to give partners more control as well as the ability to generate additional revenue and margin, said George Mogannam, chief revenue officer at BlueJeans Network.

The company saw an uptick in customer interest – 280 percent revenue growth in its last fiscal year – when it integrated its technology with Dolby Voice technology, Workplace by Facebook and Microsoft teams.

“It is clear that enterprises increasingly expect BlueJeans to work across all our [technology] partners to solve the challenges of the modern workplace,” Mogannam said.

The company is tying the new and significant partner program enhancements to partners who successfully sell BlueJeans Rooms and who use the complementary solutions of its alliance partners, including Dolby, Facebook, and Microsoft, among others, BlueJeans said.

  • Incentives include a new tiered program with strong margins for seriously invested partners; deal registration; and rebates that are based on targets.

  • Investments that BlueJeans is making to improve partner success include new training and certification; presales support; a partner advisory council; and access to a BlueJeans partner portal that provides access to sales tools, training, deal registration and deal tracking.

  • Marketing benefits include access to market development funds (MDF), marketing qualified leads and campaign assets.

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About the Author(s)

Lynn Haber

Content Director Lynn Haber follows channel news from partners, vendors, distributors and industry watchers. If I miss some coverage, don’t hesitate to email me and pass it along. Always up for chatting with partners. Say hi if you see me at a conference!

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