6 Tips for Selling CPaaS Solutions

The very nature of CPaaS solutions being low-code presents easy money-making opportunities for partners, experts say.

Moshe Beauford, Contributing Editor

September 28, 2023

6 Slides

In theory, implementing CPaaS solutions is a relatively straightforward and modular process.

After all, that is the idea of communications platform as a service — the ability to build a custom communications solution using tools that resemble Legos. That way, non-developers and real-life developers can take advantage of the technology.


Cisco’s Ramy Riad

That doesn’t mean that doing so comes without its own set of occasional complications. And for those in the partner community, that could imply plenty of things.

Ramy Riad, head of the innovation messaging strategy for Webex CPaaS solutions at Cisco, sat down with Channel Futures to discuss the implications for the channel partner community. Here’s what we learned about selling CPaaS solutions in various situations.

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Want to contact the author directly about this story? Have ideas for a follow-up article? Email Moshe Beauford or connect with him on LinkedIn.


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About the Author(s)

Moshe Beauford

Contributing Editor, Channel Futures

Moshe has nearly a decade of expertise reporting on enterprise technology. Within that world, he covers breaking news, artificial intelligence, contact center, unified communications, collaboration, cloud adoption (digital transformation), user/customer experience, hardware/software, etc.

As a contributing editor at Channel Futures, Moshe covers unified communications/collaboration from a channel angle. He formerly served as senior editor at GetVoIP News and as a tech reporter at UC/CX Today.

Moshe also has contributed to Unleash, Workspace-Connect, Paste Magazine, Claims Magazine, Property Casualty 360, the Independent, Gizmodo UK, and ‘CBD Intel.’ In addition to reporting, he spends time DJing electronic music and playing the violin. He resides in Mexico.

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