September 28, 2023
In theory, implementing CPaaS solutions is a relatively straightforward and modular process.
After all, that is the idea of communications platform as a service — the ability to build a custom communications solution using tools that resemble Legos. That way, non-developers and real-life developers can take advantage of the technology.
Cisco’s Ramy Riad
That doesn’t mean that doing so comes without its own set of occasional complications. And for those in the partner community, that could imply plenty of things.
Ramy Riad, head of the innovation messaging strategy for Webex CPaaS solutions at Cisco, sat down with Channel Futures to discuss the implications for the channel partner community. Here’s what we learned about selling CPaaS solutions in various situations.
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