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EventTracker is launching a channel program to help partners sell its security information and event management (SIEM) solutions.

The Columbia, Maryland-based company this week announced the EventTracker Partner Program, which it says will turn managed service providers into MSSPs — managed security service providers.

EventTracker’s Guy Cunningham

Guy Cunningham, EventTracker’s vice president of alliances, says the program helps managed service providers and their customers implement an affordable and affective cybersecurity solution. He says that is due to EventTracker “offering a true, enterprise-class MSSP solution” and providing a support team to help with deployment and administration.

“MSPs often try to provide an effective, comprehensive cybersecurity solution that protects their customers from digital threats, but they fall short of achieving this goal. When they piece together an assortment of tools that cannot be integrated, they create patchwork security,” Cunningham said. “This can lead to a potential data breach that can significantly compromise brand reputations and sensitive information, as well as introduce financial risks for both the customer and the MSP.”

The program gives partners access to a unified SIEM platform that provides threat detection, intelligence and response; resources for marketing, sales and technical support; and connection to EventTracker’s security operations center.

Cunningham tells Channel Partners that an ideal member of this program is a managed service provider whose clients are feeling the burden of regulatory compliance and malware.

“As MSPs add managed security services into their portfolios, we expect that they will find their customer relationships to be more profitable, and more loyal,” he said. “Our hope is that our partners will see so much value in EventTracker’s SIEM and managed detection and response solutions, and 24/7 SOC, that they become fully integrated into the partner’s standard offerings portfolio.”

Cunningham joined EventTracker earlier this year to take the role of channel chief. His goal with the company, which merged with Netsurion last year, is to work to build relationships with MSPs, resellers and distributors.