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Services are accounting for more MSP business growth.
May 26, 2021
It’s a great time to be an MSP as the appetite for managed services is stronger than ever.
That’s according to Barracuda‘s new report, “The Evolving Landscape of the MSP.” Barracuda released the report in conjunction with MSP Day.
The company created MSP Day in 2018 to highlight, challenge and celebrate the managed services industry.
Barracuda spoke to more than 400 partners from across the globe. Combined answers indicate similar challenges for MSPs worldwide when it comes to service provisioning and meeting customers’ complex needs.
In addition, responses indicate security remains the No. 1 concern for customers. Moreover, it’s the leading driver for seeking out managed services.
Brian Babineau is Barracuda MSP‘s senior vice president and general manager.
Barracuda’s Brian Babineau
“Since founding the annual MSP Day and Evolving MSP Landscape report, we’ve seen the MSP market adapt and boast more opportunities than ever, and this year is no different,” he said. “The appetite is there, certainly among those that have fallen victim to cybercrime as they’ve adjusted to remote working. And it’s now up to MSPs to engage with these customers, offer the skills and knowledge they’re lacking, and become a trusted service provider.”
To seize this opportunity, MSPs can identify areas in which to focus their growth and expand their offerings.
Jason Howells is Barracuda’s vice president of MSP international sales.
Barracuda’s Jason Howells
“Security services are steadily growing as more and more MSPs realize the need to incorporate additional security for their partners and customers,” he said. “The latest report showcases that this is a skyrocketing trend and also offers insights into how this impacts the landscape as a whole, among other important factors in the MSP journey.”
Scroll through our slideshow above for more insights from the Barracuda report.
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