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Sectigo partners wanted more in-depth technical training.
January 21, 2021
The new Sectigo partner program builds on and expands partner capabilities with more financial incentives, and advanced training and accreditation.
Partners gain access to the new Sectigo Connect Partner Portal. They can also advance their ability to build new capabilities, deliver more customer value, drive higher profits and accelerate growth.
Sectigo provides digital identity management and web security offerings.
“We have new benefits, tiers and a new Sectigo Connect Partner Portal, along with a brand new Sectigo University training portal with multiple sales and technical accreditations for our more than 1,200 partners and resellers worldwide,” she said. “With the launch of our Sectigo Web Security Platform a year ago, then our acquisitions of SSL247 and Xolphin, we needed a single comprehensive platform for all of our partners worldwide to optimize the value and sales of Sectigo products. The new partner program focuses on the adoption of the Web Security Platform and supports that initiative by providing all new, online self-paced training curriculum in Sectigo University.”
All types of partners can join the program, Campbell said.
Partners are tiered based on engagement level. Each organization’s tier within the program aligns with their own business goals.
The advanced training and accreditation programs will help partners improve their sales and support effectiveness.
Sectigo has also added financial incentives. Those include a new partner pricing model and dedicated MDF. Accreditated partners that grow their sales with Sectigo are rewarded with more incentives for their business and employees.
Sectigo “heard loudly” that some partners want more in-depth technical training, Campbell said. In response, the company has expanded and centralized on-demand video training in the program’s one-stop Sectigo University. It’s accessed via the partner portal.
“The new Sectigo Secure Partner Program is all about ease and empowerment,” she said. “We are equipping partners with the tools to gain a competitive advantage by enabling them to easily access training sessions, competitive insights, webcasts, collateral, MDF and other sales materials. We believe the on-demand and array of resources offered are unique, allowing our partners to expand their product portfolio, provide a single-pane-of-glass approach to web security, and ultimately grow their business as a result.”
Sectigo partners, like the rest of the world, have largely pivoted to working remotely, Campbell said.
“This new program and the [partner portal] allow partners to become sales and technical accredited experts by completing training remotely on their schedule, rather than relying on the limitations of in-person training—though we are all eager to meet in person again,” she said. “The program also enables our Sectigo Web Security Platform partners to access MDF and assets that can help partners reach and educate their customers through digital mediums. It also contains an events and webinars component, allowing Sectigo to provide virtual events plus live and on-demand webinars to our partners globally.”
Michael Fowler is Sectigo’s president of channel partners.
“Partners play a crucial role in Sectigo’s growth and success,” he said. “The new Secure Partner Program enables partners to grow with us and to build a rewarding business around our suite of industry-leading web security products.”
Private investment firm GI Partners acquired Sectigo in the fourth quarter of last year.
Read more about:Agents
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