The security visibility provider Netwrix launched a partner sales certification program.

The company said its new program will help channel partners develop business opportunities and grow as customer advisers. The program trains partners to sell the Netwrix Auditor, a platform that gives visibility into user behavior analysis and risk mitigation.

Netwrix’ Ian Ashworth

Ian Ashworth, Netwrix’ channel director for Europe, the Middle East and Asia, said his company wants to deepen partnerships in his region by training partners to properly sell to and serve customers.

“The new sales certification will do far more than speed onboarding of new partners; it is designed to help our partners excel in the distribution market and address the specific needs of customers in EMEA and worldwide,” Ashworth said.

Any Netwrix partner can join the certification program and access it via the Netwrix Partner Portal. Netwrix has updated its portal’s functionality and the enablement tools in it.The Netwrix Channel Partner Program already has a technical certification that the company’s VAR, MSP and distribution partners use.

Netwrix’s Ken Tripp

“We launched our Partner Sales Certification Program in order to better serve our ever-growing partner community. Comprehensive online training and tremendous support from Netwrix’s channel team will help our partners in North America be more confident about their knowledge of Netwrix products, bring value to clients who have complex and diverse infrastructures, and build a strong customer pipeline,” said Ken Tripp, director of channel accounts.

Netwrix last week announced its acquisition of Concept Searching, which provides a variety of management software. The company rolled out a new sales enablement strategy in the spring.