Kaspersky Lab Appoints North America Managing DirectorKaspersky Lab Appoints North America Managing Director

Kaspersky Lab has appointed Maxim Frolov, who has been serving as its vice president of global sales, to managing director in North America.

In his expanded role, he will focus on leading sales activities, working with channel partners and continuing the success of the digital consumer business.

Kaspersky’s Maxim Frolov

Kaspersky Lab has 270,000 corporate clients.

“At Kaspersky Lab, we exemplify a focus, drive and passion for our business worldwide,” Frolov said. “With those attributes in mind, I look forward to leading all sales activities in the region and enhancing our steadfast commitment to our channel partners and to customer satisfaction. We will continue working toward increased momentum and growth in the region.”

Frolov brings more than 20 years of experience in the IT industry. He manages Kaspersky Lab’s sales operations in consumer, digital, SMB, enterprise and xSP, and leads a team of regional managing directors to ensure efficient business processes.

In addition, he previously was Kaspersky Lab’s managing director for the Middle East, Turkey and Africa (META) region.

Frolov will work to streamline the regional business, grow business opportunities with top-selling channel partners, and maximize profitability, according to the company. Key focus areas for him will be accelerating enterprise sales, continuing momentum with the flagship consumer business, and initiating unique offerings in the region, it said.