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Economic uncertainty is providing big opportunities for MSPs in cybersecurity.
May 24, 2023
Fortune cookie and coins with Uncertainty textShutterstock/zimmytws
Economic uncertainty is having a big impact on the channel, and cybersecurity is no exception.
A cybersecurity roundtable during this month’s MSP Summit and Channel Partners Conference & Expo addressed the issue of economic uncertainty and its impact on their companies and partners. They also agreed economic uncertainty is providing big opportunities for MSPs in cybersecurity.
Roundtable participants included:
Marcia Dempster, Keeper Security‘s senior director of channel sales.
George Just, ThreatBlockr‘s chief revenue officer.
Tim Roddy, Open Systems‘ vice president of marketing.
Jennifer Binet, Sectigo‘s senior vice president of enterprise sales.
Timm Hoyt, Sumo Logic‘s senior vice president of worldwide partners and alliances.
Keeper Security’s Marcia Dempster
ThreatBlockr’s George Just
Open Systems’ Tim Roddy
Sectigo’s Jennifer Binet
Sumo Logic’s Timm Hoyt
Just said whenever there’s pressure, even if it’s self inflicted or a worry and not real, businesses start to look for more efficiencies and more answers.
“And we found that working with channel partners, things tend to accelerate for us,” he said. “You’re selling into an environment where they’ve sold customers a whole host of things over the years. They’ve already built all those relationships. They know what the budget is and where budgets can be moved, and all of that stuff. So the channel partners are just an absolutely essential piece of this. And we’ve seen a huge uptake, especially on the MSP side.”
Scroll through our slideshow above for more from the roundtable on economic uncertainty.
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