Allure Security Launches Channel Program to Attract Partners to DDR

Allure Security says its DDR platform fits in well with a channel company’s existing portfolio of data and compliance offerings.

Edward Gately, Senior News Editor

April 12, 2018

3 Min Read
Data Breach

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Allure Security has unveiled its first partner program, designed to help VARs, SIs, MSSPs and other technology resellers add data loss detection and response (DDR) technology to their enterprise protection portfolios.

Allure says its DDR platform fits in well with a channel company’s existing portfolio of data and compliance offerings by adding: a means to accurately detect the early stages of a data breach and assess enterprise data security posture; and capabilities that reduce the time and cost of forensic investigations by tracking documents wherever they go, inside and outside the corporate firewall.


Allure Security’s John Sullivan

John Sullivan, Allure’s vice president of sales and channel chief, tells Channel Partners the new program was prompted by Allure customers, who were “asking us if we had MSSPs who were offering Allure DDR as a service.”

“Signing up and supporting VARs in the United States has not only allowed us to scale faster, but as an early stage company, the feedback that our channel partners have given us on our product and road map has been invaluable,” he said. “The program has also allowed us to expand into international markets. Partner input is important for us as we strive to meet their training requirements and support their internal teams. For our VAR partners, the on-boarding and support processes they require, where our sales engineers can assist in their sales process, and marketing content and collateral all support their sales efforts so they can succeed right out of the gate.”

Partners can position Allure DDR as a new tool for data loss forensics investigations, a document-flow tool to monitor how highly sensitive documents are being shared and accessed from anywhere, and to reduce risk associated with having third parties access corporate data, Sullivan said.

“We expect increased demand for these use cases of Allure DDR as a way to meet GDPR (the EU’s General Data Protection Regulation) compliance,” he said.

By registering an opportunity, the partner is guaranteed select pricing, as well as exclusive sales and technical support from key Allure personnel. Also, Allure will accompany or assist partners on sales calls during the initial months of the relationship, provide essential support, assist with qualification, and ensure the knowledge transfer of the Allure story and product demonstration skills.

As an early stage company, the implementation of a successful channel program is critical to Allure’s success, Sullivan said.

“Aligning with channel partners gives us access to a much larger number of potential customers, helps us establish and increase our brand awareness, and gives us faster and more comprehensive product and road map feedback from the partners and the customers,” he said. “From an operations standpoint, working with channel partners allows us to invest more resources in engineering, so we can add new features and functionality to Allure DDR. Even in the early days of the program, we can already see that the channel has delivered accelerated revenue — both for our partners and for Allure.”

“Allure DDR’s innovative approach to protecting corporate data is the perfect addition to our technology practice, giving our customers very fast time-to-value and a simple deployment process,” said Ondrej Krehel, CEO and founder of Lifars, a digital forensics and cybersecurity intelligence firm. “We’re looking forward to being a member of the Allure channel program and sharing the benefits of DDR with our customer base.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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