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The theme of the conference is 'cyber protect the future.'
November 7, 2022
Acronis CyberFit Summit 2022 kicked off Monday with the unveiling of a new, simplified endpoint detection and response (EDR) solution for MSPs.
In addition, Acronis is increasingly integrating with partners, even competitors, with the shared goal of improved protection of end customers. That’s according to Acronis CEO Patrick Pulvermueller (shown above during his keynote).
Pulvermueller’s keynote kicked off this week’s Acronis CyberFit in Miami. The theme of the conference is “cyber protect the future.”
Acronis Advanced Security + EDR for Acronis Cyber Protect Cloud reduces the complexity present in other EDR solutions. It allows IT teams to detect and understand advanced attacks, and then recover using features like attack-specific, one-click rollback.
Pulvermueller said the cybersecurity industry over time has transitioned from simple to massive complexity. It’s no longer install antivirus and an organization is secure.
“The world has changed and service providers are impacted by this major, major shift in technology,” he said. “More than 10 million physical servers are powering the cloud. The amount of data we are handling as service providers as substantially grown … reaching trillions of gigabytes.”
That’s data that needs to be protected and analyzed, Pulvermueller said.
There’s also more than 30,000 SaaS apps out there with users wanting to consume them in any form, he said. Furthermore, there a “huge, huge” scarcity of talent, with more than 3.5 million job openings globally in cybersecurity.
All of this leads to more cyber threats and “huge, huge” complexity that needs to change, Pulvermueller said.
“The old IT models are obsolete,” he said. “The solution is Acronis Cyber Protect Cloud Platform. Equally important is tools that integrate with partners. Physical workloads or cloud workloads, no matter where it is, we protect the data. And we do that with applications that we write ourselves that are independently usable, but also with integrations. We truly believe together with partners, we can really protect all scenarios you might experience. And it’s simpler and easier to consume.”
Acronis now has more than 61 partner integrations and is adding one or two each quarter, Pulvermueller said.
Over the last two and a half years, Acronis has invested significantly in infrastructure globally, with more than 52 data centers around the world to protect customers, he said.
All Acronis has been doing is helping service providers better protect end customers, Pulvermueller said. It’s significantly investing in innovation and will continue to do so to help better protect end customers.
“Just this year, we’ve filed already 72 patents, and have more than 200 patents pending and issued,” he said. “This is how much we are going to be investing in innovation. Acronis is focused on your success, including service providers and partners. We will continue to innovate and bring simplicity to cyber protection.”
Also during Acronis CyberFit, Serg Bell, Acronis’ founder and chief research officer, outlined major technology trends for MSPs to watch. The first is inflation.
“Everything’s becoming more expensive, especially the main part of your business, your IT people,” he said. “Competition for IT talent is growing, and demand is growing faster than available resources.”
Other trends include:
Global localization, with digital borders created by data sovereignty laws and local government enforcement.
The threat of machine intelligence (MI), in that MI can make illogical or unethical decisions, and can be manipulated by incorrect data.
Smart digital devices and edge computing, which creates new security and privacy concerns.
The physical security of devices and facilities.
Bell also outlined what will dictate Acronis’ mid-and long-term product development direction. Those include autonomous operations, operating as an autonomous software company, market research and a custom approach to every country.
Acronis also is focused on the future of data, enabling operations for customers of any size, storage with guaranteed service levels at low cost, applications and a platform for services providers to deliver comprehensive security, and more.
“The future is great,” Bell said “we will continue to deliver great products, but again, it’s extremely complex and we can only do it together. We definitely encourage you to use Acronis Cyber Protect.”
Acronis also is seeing feedback from MSPs to help guide future innovation and development, he said.
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