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Acronis adjusted the partner program to keep up with market changes and VARs becoming service providers.
January 24, 2022
Acronis has unveiled new and enhanced features for its CyberFit Partner Program, placing more emphasis on supporting partner development, particularly for cloud-based services.
Acronis is increasing partners’ marketing and social media visibility with pre-packaged automated content. It’s also offering competitive professional and financial assistance to partners willing to migrate to Acronis.
New Acronis partner program additions include:
A focus on service providers and cloud distribution partners. That includes no revenue threshold for service providers, straightforward program requirements and a dedicated partner account manager.
Joint business planning. That includes business plans on the partner portal, financial benefits for gold and platinum partners, and joint sales and marketing.
A competitive migration program, with financial and professional services assistance available to partners ready to migrate to Acronis.
A new TeamUp program, offering partnerships with sports teams and sports benefits.
Sales and marketing automation tools and pre-packaged content. That includes e-mail drip campaigns and social media campaigns available to automate.
An on-demand demo lab for partners.
A not for resell (NFR) program, providing Acronis Software licenses for partners’ internal usage.
Alex Ruslyakov is Acronis’ channel chief.
Here’s our most recent list of important channel-program changes you should know.
Acronis’ Alex Ruslyakov
“The market is changing as many software offerings are shifting towards a SaaS model, and more and more traditional VARs enter the service provider’s space,” he said. “Our partner program adjustment is helping us to ride that wave and at the same time, helping our partners to grow faster with their SaaS offerings. We offer a combination of an SaaS platform with a set of integrated services … and powerful tools and benefits as part of our CyberFit partner program that are helping service providers to leverage this platform to its full potential. Some examples include acquiring new customers, protecting more workloads of their existing customers and increasing the average revenue per unit (ARPU) via cross-sell of services. The program encourages VARs to enter the MSP space and enables MSPs of any size to boost their sales and marketing.”
Acronis surveyed more than 100 partners to collect their feedback and input, as well as researched which other vendors are popular among its partners. That included what benefits they offer and what requirements they have in their partner programs.
“We have a very clear goal in mind with this CyberFit Partner Program, which is to offer the best set of tools and benefits on the market and to make Acronis the No. 1 growing vendor in our partner’s portfolio,” Ruslyakov said.
Acronis’ cloud ecosystem has more than doubled since 2018, with 2021 proving to be the most significant year in Acronis history. Over 20,000 partners are utilizing Acronis Cyber Protect. Moreover, Acronis received a $250 million funding round from CVC Capital Partners VII and others.
Michael Slater is head of sales, channel marketplace at Sherweb.
“We are excited to see the new updates to the Acronis Partner Program,” he said. “This program incentivizes a stronger partnership between Sherweb and Acronis. And we look forward to continuing to learn about trends in cyber protection with the Acronis team.”
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