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AlgoSec, the cybersecurity vendor with headquarters in the U.S. and Israel, has launched an expanded and enhanced global partner program designed to allow partners to increase the value of both new and existing sales opportunities, while providing resources to develop long-term customer relationships.

The new program provides a “simple, profitable framework,” which allows partners to efficiently address customers’ challenges using AlgoSec’s network security policy management (NSPM) services, according to the company. It can be tailored to support multiple business models to meet the specific needs of each individual partner, rewarding achievement across key strategic activities and joint sales priorities.

AlgoSec’s Bruno Weinberger

Bruno Weinberger, AlgoSec‘s vice president of strategic alliances, tells Channel Partners that growing market demand both allowed for and required a larger and more self-sufficient partner structure.

“AlgoSec’s new and existing partners expressed a desire and willingness to take a bigger role in the sales cycles,” he said. “The new partner model compensates partners for bigger investments in proficiency around AlgoSec and for more responsibility in the sales cycles. AlgoSec sees a growing market demand for its solutions. This program is a key to enable the company’s continued growth while ensuring top customer satisfaction.”

The program provides a range of benefits to partners, including: qualified lead forwarding; registered opportunity protection; training and certification; and joint sales and marketing support.

“Organizations’ networks are continuously evolving as they try to support a multitude of new applications, enable business-transformation initiatives such as cloud and SDN, and fight off sophisticated cyberattacks — and security and network staff are struggling to keep up, exposing the business to risk and impacting its agility,” Weinberger said. “Our new partner program gives partners all the resources and selling strategies they need to solve these issues for customers, and helps them to develop closer, long-term business relationships. Our single goal is to help our partners to uncover more sales opportunities and be more successful, knowledgeable and profitable, as a fully integrated part of the AlgoSec team.”

AlgoSec’s network security policy management is available as on-premises and as software as a service (SaaS). This gives partners flexible deployment options to help their customers align and streamline their security management and business processes, the company said.

“We are seeing increasing demands from our customers for help in applying and managing security consistently across their on-premise[s] and cloud environments,” said Guy Blackman, strategic business director at Axial, an AlgoSec partner. “AlgoSec’s solutions directly address this need, cutting complexity and increasing operational efficiency, making them a key part of our security portfolio.”