Calabrio, the customer engagement and analytics software provider, has hired industry veteran John Norton to serve as the company’s first chief revenue officer (CRO).

In the newly created position, Norton will help fuel the company’s “continued hypergrowth.” He is responsible for driving global sales and building out and supporting Calabrio’s global consulting teams, direct sales teams and global channel partner network.

Calabrio’s Tom Goodmanson

“We are excited to welcome John to our team to lead our global sales strategy,” said Tom Goodmanson, president and CEO of Calabrio. “I have known John for many years through his work in our ecosystem, and I have long been impressed with his passion for results and ability to motivate teams. He knows our business and what it takes to make customers successful. This is a great fit as we gear up for another year of aggressive growth and opportunity in 2019.”

Norton brings more than 30 years of experience in the technology industry to his position at Calabrio. Most recently, he was senior vice president of growth at ConvergeOne, a leading global IT services provider and Calabrio partner, where he drove strategic technology solutions and managed services growth within the business. Prior to that, he held multiple roles at Arrow (acquired by ConvergeOne in 2017), where he was responsible for managing, developing and growing both marketing and sales teams. He has also held executive positions at Ardent Partners Inc. and Fujitsu Business Communications Systems.

Calabrio’s John Norton

“As a Calabrio partner, I witnessed firsthand the company’s customer-focused culture and consistent delivery of real, measurable benefits,” said Norton. “Now I’m thrilled to be in a position to build on Calabrio’s success. We bring tremendous value to customers through our innovative, AI-powered analytics that provide visibility to customer data like never before. I can’t want to get out there and tell this powerful story.

Norton’s appointment builds on a year of momentum for Calabrio, including a follow-on investment from KKR, major enterprise scalability and management enhancements to Calabrio ONE and the release of a new study showing that in the rush to deploy additional customer communication channels, many organizations are skipping much-needed operational planning.