Red Hat’s OpenSource.com: Where Are Channel Partners?
Talk about owning a market — or at least a term… In a savvy marketing move, Red Hat has launched opensource.com, a web site that strives to explore “the different ways that the open source way is already having a positive impact on business, education, law, government and our daily lives,” according to a Red Hat spokeswoman. But one quick question: Where are the channel partners?
Red Hat is positioning opensource.com as a “community service.” Translation: The company will try not to hype its own products and services on the site. Instead, Red Hat appears to be hoping for a halo effect: As customers and partners discover opensource.com, those readers may potentially discover Red Hat as well.
And opensource.com is easy to navigate — designed around five content areas:
No doubt, channel partners can weigh in on each of those topic areas. But The VAR Guy wishes Red Hat built an area on opensource.com that specifically discusses issues and opportunities for solutions providers.
Of course, the opensource.com site is just getting started. Our resident blogger needs to keep an open mind. And The VAR Guy will certainly keep an eye on opensource.com to see how the site evolves.