Time to Certify Channel Partner Coaches?
Many VARs and MSPs (managed services providers) turn to industry coaches, marketing pundits and other types of gurus to help bolster sales. But how can VARs and MSPs find coaches who truly deliver business value? The VAR Guy doesn’t have a perfect answer. But he hears CompTIA is working on some sort of Channel Coaches effort. Here’s the chatter.
During the CompTIA Breakaway conference on August 11 in San Antonio, CompTIA will host a “first-ever Channel Coaches Summit.” The effort is positioned as a “gathering of the IT industry’s best coaching minds to begin defining a framework that leads more people to quality coaching practices.” Moreover, CompTIA’s intent “is to make our services more accessible to those who need it and help coaches, themselves, grow and define their practices and areas of expertise,” according to an invite The VAR Guy viewed.
So, who’s on the guest list? The VAR Guy hears Paul Dippell, publisher of the Service Leadership Index, is a CompTIA partner developing a framework for the coaching initiative. Dippell apparently will be hosting the discussion.
Pros vs. Pretenders
No doubt, the IT channel has plenty of great companies and personalities — but there are plenty of pretenders, too. We’ve all come across coaches who don’t live up to their self-proclaimed expertise. The VAR Guy wonders: Will the CompTIA Channel Coaches Summit help to identify the true industry pros? Will the Channel Coaches Summit help to clarify exactly what makes a great coach?
The answer could surface on August 11. The VAR Guy plans to dig for more details, but our anonymous blogger doesn’t plan to crash the coaching party… Or does he?