Live Blog: Cisco Launches Enterprise Mobility App Platform

Cisco's new Enterprise Mobility Services Platform plus 802.11ac WiFi push seeks to empower partners and service providers with an enterprise app strategy.

The VAR Guy

March 26, 2014

2 Min Read
Prashanth Shenoy director of marketing Cisco39s enterprise mobility group
Prashanth Shenoy, director of marketing, Cisco's enterprise mobility group.

At Cisco Partner Summit 2014, the networking giant is trying to flex some mobility muscle, especially when it comes to enterprise mobile app development for channel partners. Key to the strategy: Cisco’s new Enterprise Mobility Services Platform (EMSP) (available on premises or in Cisco’s cloud) plus an intense 802.11ac WiFi push.

“It’s no longer an IT conversation. This is all about empowering the business,” Prashanth Shenoy, director of marketing, enterprise mobility group.

Among the pirmary pieces of news, Cisco expanded its product portfolio to include:

  • Cisco Aironet 2700 Series Access Point with 802.11ac WiFi support. The IEEE approved the 802.11ac standard in January 2014, and a flood of vendor products is expected soon.

  • Mobility Services Engine (MSE) 8.0 for Connected Mobile Experiences (CMX). This includes a software development kit that allows mobile apps to mine Cisco’s location data — providing indoor location-based services.

  • Cisco Enterprise Mobility Services Platform: This also aims to speed application development for secure, context-aware mobile applications.

The mobile push is part of Cisco’s broader Internet of Everything strategy — which aims to link and manage all IP-enabled devices while unlocking more business value for customers.

“Cisco has never really been in the application development space but we’re taking the conversation to a whole new level,” said Shenoy.

Partner Challenges, Opportunities

Hmmm… The big question: Will enterprise ISVs and corporate developers embrace Cisco’s SDKs (software development tools), especially when a long list of software savvy companies (Microsoft, VMware, Apple, Google, and the list goes on) is chasing the ISV market as well?

Cisco says partners will be key to EMSP’s success. Resellers will have access to new customers; integrators will expand their professionals ervices portfolio to buuld Mobile App solutions; and service providers will deliver mobile backend as a service (MBaaS).

It all sounds promising. But keep in mind: Every few years Cisco starts to talk (again) about an aggressive push into software. And so far, Cisco has yet to really establish a strong reputation in the software market…

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