Having cemented its position in the channel, PC vendor Lenovo is now pushing deeper into the consumer space through a deal with big-box retailer Best Buy to offer select Lenovo laptops. The VAR Guy wonders whether this move signals a change in distribution strategy or just a way for Lenovo to broaden its customer base. Either way, the channel is bound to feel the ripples. Read on for the details:

Lenovo is hoping to lure more of the general consumer market through three models the company is pegging as its brand ambassadors. The company, which of late has been touting its advanced computing features such as the “Lenovo Enhanced Experience,” which delivers faster boot-up and shut-down times. Three Lenovo laptops — the B560 laptop, the IdeaPad Z565 and the Lenovo V560 — will be the first to be offered at Best Buy. Each computer has its own unique price point and feature set, offering a little something for everyone.

The B560 features a 15.6-inch HD screen with a webcam and basic multimedia features. For added security, a fingerprint reader is also included. Meanwhile, the IdeaPad Z565 comes outfitted with an AMD dual-core CPU and is aimed at audiophiles and multimedia consumers with built-in home-theater software, Dolby audio and a 16:9 widescreen. The V560 is positioned as a top-tier laptop perfect for a home-office setting, outfitted with the latest Intel Core i3 CPU, WiMAX 4G Internet capability, 1.5 megapixel webcam for videoconferencing, a fingerprint reader and a glossy HD display.

The machines are available now via the Best Buy website, although The VAR Guy hasn’t checked his local Best Buy for availability.

Of course, it’s no secret that the majority of PC vendors playing in the channel also have some consumer touch. Which is actually a benefit for their channel partners. The VAR Guy is no stranger to the effects of brand recognition. Lenovo is relatively unknown outside the channel, and the fact that it’s working hard to become a household name can only be a good thing for its partners. The VAR Guy believes if Lenovo continues to proliferate its brand out to consumers, channel partners could see an increase in demand for Lenovo offerings across the board. In this case, it’s not so much about consumerization of IT as it is demand by proxy. If consumers embrace Lenovo’s products as a consumer offering, C-level executives and IT departments may be more inclined to go with Lenovo in their future SMB or enterprise upgrades.

Lenovo is making the right moves to ensure the PC stays relevant in a post-PC world. The VAR Guy thinks this is another step in the right direction.

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