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 Channel Futures

Mergers and Acquisitions


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strong customer relationship

KnowBe4 to Buy MediaPro, Beef Up Privacy, Compliance Training

  • Written by Edward Gately
  • March 3, 2021
This is a strategic acquisition for KnowBe4's customers and partners

KnowBe4‘s latest acquisition is MediaPro, a security and privacy training solutions company. It will help KnowBe4 expand in the security awareness training market.

MediaPro‘s security and privacy training solutions are used by organizations of all sizes. With this training, organizations protect sensitive data, demonstrate compliance, and reduce the risk to their reputation and bottom line.

Through the KnowBe4 acquisition, MediaPro’s customers will get access to KnowBe4’s security awareness training and simulated phishing platform. Moreover, the acquisition allows KnowBe4 to offer its customers a larger amount of privacy and compliance training modules.

KnowBe4 isn’t saying how much it is paying for MediaPro.

MediaPro’s Rich History

Rob Henley is KnowBe4‘s vice president of corporate development.

KnowBe4's Rob Henley

KnowBe4’s Rob Henley

“This is a strategic acquisition for KnowBe4 customers and KnowBe4 partners,” he said. “MediaPro has a rich history of building customizable, high-quality content and tools that have been used by Fortune 1000 companies to train their teams on compliance, security and privacy. KnowBe4 saw an opportunity to add more privacy and compliance training material to its library of security awareness training content, which further benefits our customers’ organizations.”

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

Stu Sjouwerman is KnowBe4‘s CEO.

“This acquisition presents KnowBe4 with a great opportunity to provide our customers with an abundance of engaging privacy and compliance training content that will benefit their organizations,” Sjouwerman said. “This is also an opportunity to provide MediaPro’s solid enterprise-level customer base with even more of the award-winning security awareness training content that KnowBe4 currently offers. We welcome MediaPro to the KnowBe4 team and look forward to collaborating together in the future.”

MediaPro's Mike Metzger

MediaPro’s Mike Metzger

Mike Metzger is MediaPro’s CEO. He said his company’s offering is a great complement to KnowBe4’s platform.

“This customization ability teamed with MediaPro’s deep library of privacy, security and compliance training content will broaden the choices for KnowBe4’s customers and provide a myriad more options for reaching their training and awareness goals,” he said.

In November, KnowBe4 launched a new partner program and partner portal. The program is a guide to help partners succeed by providing new benefits and requirements for closing deals.

Tags: MSPs VARs/SIs Mergers and Acquisitions Security Strategy

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