Oracle Buys Data-as-a-Service Cloud Solutions Company Datalogix

Oracle (ORCL) on Monday announced it has acquired Datalogix, a Westminster, Colorado-based company that specializes in data-as-a-service cloud solutions. Terms of the transaction were not disclosed.

The computer technology giant said the Datalogix acquisition extends its public cloud strategy to combine data-as-a-service, infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and software-as-a-service (SaaS) on a single cloud.

Also, both companies plan to work together to provide marketers and publishers with consumer data across digital and traditional channels, according to Oracle.

“The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available,” Omar Tawakol, Oracle Data Cloud‘s group vice president and general manager, said in a prepared statement.

Oracle said the combination of Oracle and Datalogix solutions could help businesses personalize and measure every customer interaction and optimize their digital marketing as well.

“[We] will now deliver comprehensive consumer profiles based on connected identities that will power personalization across digital, mobile, offline and TV,” Tawakol said.

Oracle declined to comment on the Datalogix acquisition.

What are Oracle’s cloud plans for 2015?

Ford (F), Kraft (KRFT) and other top U.S. advertisers currently use Datalogix, and this data-as-a-service cloud solutions company could help Oracle boost its profits in 2015.

Oracle added six services to its Cloud Platform in September and also watched its cloud revenue jump 6 percent to $6.6 billion in fiscal 2015 Q1.

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The multinational technology provider is prioritizing its cloud business in 2015, too.

“We are laser-focused on two goals: growing our cloud business and growing our cash flow. We’re off to a good start in FY15,” Oracle CEO Safra Catz said in a prepared statement.

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