Oracle has acquired Datalogix, a Westminster, Colorado-based company that specializes in data-as-a-service cloud solutions. Here are the details.

Dan Kobialka, Contributing writer

December 22, 2014

2 Min Read
Omar Tawakol Oracle Data Cloud39s group vice president and general manager
Omar Tawakol, Oracle Data Cloud's group vice president and general manager.

Oracle (ORCL) on Monday announced it has acquired Datalogix, a Westminster, Colorado-based company that specializes in data-as-a-service cloud solutions. Terms of the transaction were not disclosed.

The computer technology giant said the Datalogix acquisition extends its public cloud strategy to combine data-as-a-service, infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and software-as-a-service (SaaS) on a single cloud.

Also, both companies plan to work together to provide marketers and publishers with consumer data across digital and traditional channels, according to Oracle.

“The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available,” Omar Tawakol, Oracle Data Cloud‘s group vice president and general manager, said in a prepared statement.

Oracle said the combination of Oracle and Datalogix solutions could help businesses personalize and measure every customer interaction and optimize their digital marketing as well.

“[We] will now deliver comprehensive consumer profiles based on connected identities that will power personalization across digital, mobile, offline and TV,” Tawakol said.

Oracle declined to comment on the Datalogix acquisition.

What are Oracle’s cloud plans for 2015?

Ford (F), Kraft (KRFT) and other top U.S. advertisers currently use Datalogix, and this data-as-a-service cloud solutions company could help Oracle boost its profits in 2015.

Oracle added six services to its Cloud Platform in September and also watched its cloud revenue jump 6 percent to $6.6 billion in fiscal 2015 Q1.

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The multinational technology provider is prioritizing its cloud business in 2015, too.

“We are laser-focused on two goals: growing our cloud business and growing our cash flow. We’re off to a good start in FY15,” Oracle CEO Safra Catz said in a prepared statement.

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About the Author(s)

Dan Kobialka

Contributing writer, Penton Technology

Dan Kobialka is a contributing writer for MSPmentor and Talkin' Cloud. In the past, he has produced content for numerous print and online publications, including the Boston Business Journal, Boston Herald and Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State College (now Bridgewater State University). In his free time, Kobialka enjoys jogging, traveling, playing sports, touring breweries and watching football (Go Patriots!).  

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