Bridgepointe Buys Cannon Group, Adds Life Cycle Management Services

New services resulting from the acquisition allow agents to bridge a gap between them and their supplier partners.

James Anderson, Senior News Editor

October 5, 2022

8 Slides

Bridgepointe Technologies has acquired Cannon Group in a move that doubles Bridgepointe’s full-time staff and gives its partners a deep bench of professional services.

Bridgepointe, the San Mateo, California-based IT strategy firm, announced the purchase of the technology life cycle management firm on Wednesday. Pennsylvania-based Cannon provides expense and mobility management, strategic sourcing and transition management. It will operate as Bridgepointe’s customer life cycle management services division, led by its founder, Chris Cannon.


Bridgepointe’s Scott Kinka

Bridgepointe chief strategy officer Scott Kinka said the addition of these professional services allows agents to bridge a gap that exists between them and their supplier partners. Moreover, he said the new resources help partners demonstrate their value to the customers and expand revenue.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

“These are value-add opportunities that we can add at the end of a deal,” Kinka told Channel Futures. “I think what’s important to the strategist is it’s a deepened relationship with the client. You’re involved in things like inventory and bill pay, which is important strategically on a go-forward basis.”

A $100-plus million investment from Charlesbank Capital Partners fueled the deal for Bridgepointe, which has been making investments in its top IT strategist partners and has also made a few strategic acquisitions.

Scroll through the images above to learn about Cannon Group, the details of the acquisition and the background of Bridgepointe’s investments.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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