Inclusive marketing drives business growth — and it's the right thing to do.

Heather Brown

July 12, 2023

5 Slides

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Heather Brown

What makes inclusive marketing so vital? In today’s diverse and interconnected world, businesses have a unique opportunity to connect with a wide range of audiences. However, achieving true inclusivity requires more than just acknowledging diversity; it demands a proactive approach to marketing. It can help your brand thrive in an increasingly diverse marketplace.

Inclusive marketing is an essential component of a successful marketing strategy. By including inclusive marketing services in your fiscal year 2024 budget, you demonstrate your brand’s commitment to diversity, authenticity and inclusivity. Whether you partner with agencies or leverage in-house expertise, embracing inclusive marketing helps you connect with diverse audiences, expand your reach and foster brand loyalty. Embrace inclusivity and empower your brand to make a positive impact in the world while driving business growth.

See the gallery above to discover five reasons you should embrace inclusive marketing.

Heather Brown is owner of Cultural Sponge, a design and marketing company dedicated to assisting nonprofit, educational and socially conscious organizations. Diversity, equity and inclusion (DE&I) are key values at Cultural Sponge. The company is committed to not only inclusion, but equity across race, gender, age and religion and understanding the intersectionality between various identities. Brown, who won the Spotlight on Local Heroes award for her work within the LGBTQ+ community, serves on the board of Molly Tommy, a leading safe and inclusive social platform for LGBTQ+ community members and allies.  

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