https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Distribution


Shutterstock

Artificial intelligence (AI), machine learning

Ingram Micro Gets a Digital Makeover with AI, Machine Learning

  • Written by Christine Horton
  • April 1, 2022
The distributor is working to digitize one of the largest ecosystems in the world, says chief digital officer Sanjib Sahoo.

Ingram Micro is giving its organization a digital makeover.

The distributor said it is using artificial intelligence, machine learning and digital technologies to “solve and simplify the complexity of doing business in … the IT sales channel.”

Ingram Micro EVP and chief digital officer Sanjib Sahoo is spearheading the digital transformation.

Ingram Micro's Sanjib Sahoo

Ingram Micro’s Sanjib Sahoo

“We are working to digitise one of the largest ecosystems in the world that is technological distribution,” he said. “Distribution needs an organization makeover in the way we service our customers, the way we build our platforms, use our data, machine learning, AI. There’s a lot to be done in this industry.”

The company’s priority is improving the user-experience for customers, vendors and associates, said Sahoo.

Here’s our most recent list of important channel-program changes you should know.

“We are trying to become, at least in the digital world, an experience-driven organization,” he said. “We need to start with the experience; otherwise, we will not be able to drive proper solutions. We have to start from the experience and work backwards, not vice versa.”

Taking Away Complexity

Sahoo notes the complexity that exists in the back end, and the company’s efforts to create a single pane of glass experience for customers.

“How can we give information back to the customers to improve their experience, make an informed decision about buying technology through the entire life cycle? You get the same experience in one platform, and not just going in multiple places,” he said.

“How do you do the same thing for our vendors, to make it easy to work with us? A lot of vendors and partners want their data back from the distributor to run their businesses easier,” he continued. “We need to really work on that to make that happen. And we want to make sure that our associate experience ties into all this, and the experiences all are synchronised. It’s about taking the complexity out of interacting with us and creating a rich experience.”

Hiring New Digital Leaders

The “digital journey” began last November with the launch of Ingram Micro’s Flexible Subscription Engine to help partners manage their recurring services revenues. The investment has also seen Ingram Micro hire a group of digital leaders to its newly formed Global Digital Solutions (GDS) organization.

Ajay Agarwal joins as chief product and platform officer; Andrea Chin as executive director, Digital Program Management Operations; and Zlatan Dzinic as executive director, Enterprise and Solutions Architecture.

The distributor has also hired its first chief data officer, Mukund Gopalan, who was formerly head of the Instagram business at Meta.

“This is the foundational backend group that is tasked with digitising the experience that we create for our customers, vendors and associates,” said Sahoo.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

 

Tags: VARs/SIs MSPs Strategy Artificial Intelligence Channel Chatter Distribution EMEA New/Changing Channel Programs

Most Recent


  • Cisco acquisition of Splunk gets partner reaction
    Partners Hope Splunk Keeps 'Pace of Innovation' in Cisco Acquisition
    All will be well if Cisco integrates Splunk the way it integrated Meraki, a partner told Channel Futures.
  • Broadcom-VMware and China
    Broadcom-VMware Hits Snag in China as IT Incurs Too-High Cloud Costs
    Our latest cloud news roundup features an acquisition update, looks at research you need to know, and more.
  • cloud marketplaces
    Haven’t Drunk the Cloud Marketplaces Kool-Aid? It’s About Time You Did
    The Ultimate Partner's Vince Menzione explains why channel partners (small ones, too) need to get on board.
  • Watching reality TV
    The Channel on Reality TV: Tech Advisor Shares Experience on Startup Show
    Going on a show for entrepreneurs showed how the technology advisor channel is one of the business world's "biggest secrets."

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Hybrid work
    Channel Partners Positive About Growth, But Conflicted About Hybrid Work
  • growth
    The Gately Report: Malwarebytes Plans 'Explosive' Partner Community Growth in 2022
  • New hire
    Vectra AI Hires Sectigo Vet to Lead Americas Partner Sales
  • Steven Mnuchin's Liberty Strategic Capital Acquiring Zimperium for $525 Million

Upcoming Events

View all

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Channel Futures Leadership Summit 2024

September 17, 2024 - September 19, 2024

Galleries

View all

Broadcom-VMware Hits Snag in China as IT Incurs Too-High Cloud Costs

September 22, 2023

Cisco’s Splunk Acquisition ‘True Bombshell Move,’ Will Have Massive Impact on Cybersecurity

September 21, 2023

Cisco SMB Business Gets Updated Sales Coverage Model, New Investments

September 21, 2023

Industry Perspectives

View all

Why Conversational AI Matters for Your Customers and How It Can Boost Your Revenue

September 15, 2023

The 5 Ds that Lead to Unplanned Business Sales

September 13, 2023

Hot Generative AI Market Must ‘Cool Down’

August 28, 2023

Webinars

View all

MSP 501: Leadership in Cybersecurity

October 19, 2023

DE&I: Find the Balance that Works for You

September 7, 2023

Above and Beyond with the NextGen 101ers

August 30, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 129: ZLH Enterprises

Coffee with Craig and James Episode 128: Channel Partner Strategies Intelligence Service

August 25, 2023

Coffee with Craig and James Episode 127: Expereo, Movie Night Returns

August 18, 2023

Coffee with Craig and James Episode 126: ARG

July 28, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X