Dell Adds Apex Managed Device Service to New Commercial PCs

Dell is refreshing its Latitude and OptiPlex PCs and Precision workstations.

Jeffrey Schwartz

March 30, 2023

6 Slides

Dell Technologies has added its new Dell Apex Managed Device Service to its refreshed commercial PCs and workstation lineup. The PC giant launched the services with its new Latitude laptops and several new OptiPlex models and Precision workstations.

The PCs include an upgraded version of Dell’s Optimizer tool, which now comprises Dell Display Manager and Dell Peripheral Manager.

Besides the typical improved performance and form factor, Dell officials emphasized environmental enhancements to its new lineup. For example, Dell built the new high-end Dell Latitude 9440 with low-carbon emission aluminum. According to the company, it consists of 75% recycled aluminum and 25% hydropower.


Dell’s Meghana Patwardhan

Company officials emphasized its Asset Recovery Services option along with the new Dell Apex Managed Device Service. Meghana Patwardhan, VP and general manager of Dell’s commercial PCs and software, described that service as a “big piece of sustainability that we are very much focused on,” during a media and analyst briefing.

Want to know which companies are offering cutting-edge products and services? Here’s our latest roundup.

Last month, Dell senior VP of partner marketing Cheryl Cook revealed new incentives for those who resell the Asset Recovery Service. That includes a 7% rebate.

Focus on SMB Customers

Jayal Lakhani, VP of product management in Dell’s Modern Computing Solutions Group (MCSG), outlined the Dell Apex Managed Device Service. Lakhani said Dell created the offering for SMB customers with minimal or no IT personnel.

“Highly skilled Dell technology experts will manage, monitor, help secure and keep your devices up to date,” he said. “We will handle all elements of hardware life cycle management, from the device imaging and software deployment to supporting customers with device encryption and security.”

Lakhani explained in a blog how Dell decided to develop the service. The Dell Apex Managed Device Service is a monthly subscription that costs $70 per device.

Some of Dell’s new commercial devices appear in the slideshow above.

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About the Author(s)

Jeffrey Schwartz

Jeffrey Schwartz has covered the IT industry for nearly three decades, most recently as editor-in-chief of Redmond magazine and executive editor of Redmond Channel Partner. Prior to that, he held various editing and writing roles at CommunicationsWeek, InternetWeek and VARBusiness (now CRN) magazines, among other publications.

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