Pure Storage Promises Disruption with Storage-as-a-Service Launch

The company will pay customers’ power and rack space costs as part of the new Evergreen One storage as a service and Evergreen Flex subscription.

Christine Horton, Contributing Editor

October 11, 2023

3 Min Read
Pure Storage Block storage in the Azure cloud, storage as a service

Pure Storage is taking on “legacy” storage as a service (STaaS) vendors with a new offering in its Evergreen portfolio.

The company has updated Evergreen with an Evergreen//One storage as a service and Evergreen Flex subscription.

Pure Storage says that legacy STaaS vendors have “packaged the same capex solutions on an opex basis, ignoring what it means to deliver a true service.”

Now it says it’s disrupting the market with a commitment to pay its customers’ power and rack space costs. The vendor says the new offering includes flexible financing, enhanced resilience, and AI-powered service capabilities.

Paying for Power and Rack Space with Storage as a Service

Pure Storage says it wants to eliminate the challenges of managing rising electricity costs and rack unit space. As such, it will pay for its customers’ power and rack space through an Evergreen One storage as a service and Evergreen Flex subscription.

Customers can make an upfront, one-time payment directly as cash or via service credits. It is based on kilowatt per hour (kWh) and rack unit (RU) fixed rates, and is proportional to the customer’s geographic location and contract size.

Pure Storage promised to pay power and rack, and expanded guarantees to support customers that opt to own their storage via an Evergreen Forever subscription.

The Power and Space Efficiency Guarantee also helps customers report more accurately with transparent measurement of actual watts per tebibyte (TiB). If the guaranteed watts/TiB or TiB/rack is not met, Pure Storage will cover the tab. The Energy Efficiency guarantee is already available as an Evergreen One SLA.

Pure1 Platform Provides Insight for Partners

Alongside storage as a service, the vendor is launching new No Data Migration, Zero Data Loss, and Power and Space Efficiency guarantees. Its new data resilience offerings also include a new disaster recovery as a service (DRaaS) solution, Pure Protect DRaaS.

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Additionally, it unveiled AI-powered storage services via its Pure1 management platform.


Pure Storage’s Geoff Greenlaw

Geoff Greenlaw, VP partners, EMEA & LatAm, Pure Storage, said the Pure1 Partner Intelligence Platform will give partners better insight into business performance.

“It will help partners quickly identify their most profitable customers as well as plan for future growth opportunities. These powerful AI-driven insights will help partners grow their businesses. We remain a 100% channel-focused company, committed to supporting partners and anticipating the needs of customers.”

Taruna Gandhi, VP, product marketing, digital experience at Pure Storage, also cited the simplified procurement, and asset and contract life cycle management capabilities within Pure1.


Pure Storage’s Taruna Gandhi

Gandhi said partners will benefit from increased transparency by receiving advanced notifications about upcoming customer upgrades.

“This will enable them to easily identify trends and opportunities from product life-cycle events, so they can plan and initiate conversations with customers proactively. Partners will also have access to invoicing and subscription data via the Pure1 API, where they can integrate financial information such as invoice IDs, key dates, terms, and POs to streamline customers’ procurement processes,” she said. “The expanded guarantees and SLAs for power and space efficiency, no data migration, and zero data loss will provide partners with a competitive advantage while supporting their customers’ critical data resilience and sustainability priorities.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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