Pure Storage Rolls Out New AI, Cyber Resilience, Partner Program Updates

Pure’s big reveal at Pure Storage//Accelerate includes the first AI copilot for storage, new storage-as-a-service (STaaS) SLAs to fight ransomware and the next generation of Pure Fusion.

Christine Horton, Contributing Editor

June 20, 2024

10 Slides

PURE ACCELERATE 2024 — Pure Storage is introducing new features within the Pure Storage platform to support customers with their cyber resilience and artificial intelligence (AI) demands.

They include three new advanced storage-as-a-service (STaaS) SLAs to help fight ransomware and to make organizations more cyber resilient. Pure Storage also announced the next generation of Pure Fusion, which it said enables customers to transform their systems into a self-automating data storage platform.

Also, in what it said is “a complete differentiator in the storage market,” Pure Storage at its Las Vegas event this week announced the first AI copilot for storage. The vendor promises “a radically new way to manage and protect data using natural language.”

Geoff Greenlaw, VP, EMEA & LATAM channel at Pure Storage, said the new features highlight “Pure’s commitment to providing partners with highly relevant technology and services.”

Pure Storage's Geoff Greenlaw

“[They] give customers predictable outcomes in an increasingly complex business landscape," said Greenlaw. "We’re giving the channel more empowerment, more autonomy, ways to guarantee predictable recurring revenue streams and the opportunity to drive more profitable growth.”

Pure Storage also announced several updates to its Pure Partner Program, including new incentives, billing automation and intelligent visibility into customer assets

Related:Pure Storage Promises Richer Partner Program with New Incentives

See the slideshow above to discover the “game-changing” updates.

About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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