Dell EMC Updates Midrange Storage Lineup, Offers New Loyalty Program

Written by Craig Galbraith
November 7, 2017

The new Dell EMC Future-Proof Storage Loyalty program offers customers guarantees and value through the lifetime of their arrays.

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Dell EMC resellers have two new SC all-flash data storage arrays they can sell.

The company says the new arrays have enterprise-ready features that are designed to help customers modernize their data centers for speed, efficiency and cost savings. They’ll also open up businesses to support new flash-enabled workloads.

Dell EMC’s Jeff Boudreau

In addition to all-flash performance, the new products offer federated data mobility, scale and protection, making for “easy, non-disruptive” workload migration and load balancing, Dell EMC said, and include auto failover for built-in business continuity. Customers also get intelligent data deduplication and software that is included, so there are no extra licenses to buy or maintain.

Speaking of software, Dell EMC on Tuesday announced key software updates to Unity – another midrange storage line – with the goal of improving efficiency and cost savings for mixed block and file workloads.

The new Unity v4.3 OS features deduplication to help lower costs, and new technologies that enable file synchronization and prevent disruptions in system upgrades.

Resellers also get a new incentive to take to their clients. The new Dell EMC Future-Proof Storage Loyalty program (see video below) – for Unity and SC Series products – offers customers guarantees and value through the lifetime of their arrays. The storage vendor says the new program includes: a three-year satisfaction guarantee; a 4:1 all-flash storage efficiency guarantee; “never worry” data migrations that allow for seamless upgrades to new Dell EMC storage; hardware investment protection; all-inclusive software; and built-in Virtustream Storage Cloud (Unity only) with no capacity costs for a year.

https://www.youtube.com/watch?v=SQ9dicRrL6s

“To help our customers with data center modernization, we’re delivering innovative features and performance in the new SC All-Flash and also boosting the efficiency and utility of Dell EMC Unity in the latest Unity OS software update,” said Jeff Boudreau, president, storage platforms, Dell EMC. “We’re also redefining what it means to buy from Dell EMC and our partners with the new Future-Proof Storage Loyalty Program, offering many benefits such as …