Google Cloud Has 'Good Shot' at Topping AWS by 2022, SVP Greene Says

The head of Google Cloud suggested the tech giant is poised to leapfrog competitors AWS, Microsoft Azure and IBM Cloud - all of which currently have larger market shares.

Aldrin Brown, Editor-in-Chief

April 24, 2017

2 Min Read
Google Cloud Has Good Shot at Topping AWS by 2022 SVP Greene Says
Diane Greene delivers a keynote during Google Next '17 last month.

Google is well positioned to compete and even surpass Amazon Web Services in public cloud during the next half-decade, the head of Google’s cloud division told a weekend gathering of tech leaders.

The public cloud arm of tech giant Alphabet is in the midst of a rapid, multi-year expansion that included bringing on Diane Greene as senior vice president of Google Cloud in November of 2015.

During a question and answer session at the Forbes CIO Summit in Half Moon Bay on Sunday, Greene suggested the fast-growing Google Cloud Platform is poised to leapfrog competitors AWS, Microsoft Azure and IBM Cloud, all of which currently have a larger share of public cloud market.  

“I think we have a pretty good shot at being No. 1 in five years,” she’s quoted as telling the group, according to an article at

AWS has long been the market leader in public cloud, followed by Microsoft and IBM.

All of the companies are seeing dramatic growth in cloud earnings.

Greene told the audience that, in many respects, the scale is tipped in Google’s favor, but acknowledged that the company must continue to execute.

“I actually think we have a huge advantage in our data centers, in our infrastructure, availability, security and how we automate things,” Greene continued. “We just haven’t packaged it perfectly yet.”

In March of 2016, Alphabet announced it was pouring tens of billions of dollars into Google Cloud, and expanding the number of global data centers from three to 15 by the end of 2017.

Last month, Google announced it was expanding its cloud partner program, increasing investments and financial incentives, adding new technical training and certifications; and committing to the role of partners in driving adoption of its Google Cloud Platform.

“Google Cloud partners are essential to our commitment to help enterprises innovate faster, scale smarter and stay secure,” company executives wrote in a March blog post announcing the expanded program. “Partners deliver significant value to our customers, and we’re committed to supporting their success.”

During Sunday’s CIO Summit, Green said Google intends to use the full weight of its technological wherewithal to become the dominant player in cloud.

“Google is just build for having the most technology,” Forbes quoted her as saying. “That’s what we’re good at and that’s who we’ve hired.”


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About the Author(s)

Aldrin Brown

Editor-in-Chief, Penton

Veteran journalist Aldrin Brown comes to Penton Technology from Empire Digital Strategies, a business-to-business consulting firm that he founded that provides e-commerce, content and social media solutions to businesses, nonprofits and other organizations seeking to create or grow their digital presence.

Previously, Brown served as the Desert Bureau Chief for City News Service in Southern California and Regional Editor for Patch, AOL's network of local news sites. At Patch, he managed a staff of journalists and more than 30 hyper-local and business news and information websites throughout California. In addition to his work in technology and business, Brown was the city editor for The Sun, a daily newspaper based in San Bernardino, CA; the college sports editor at The Tennessean, Nashville, TN; and an investigative reporter at the Orange County Register, Santa Ana, CA.


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