Google: Cloud Adoption Rate Accelerating

The cloud adoptiong rate is accelerating, according to Barak Regev, Google's head of Cloud Platform for EMEA. There's a bright future ahead for cloud services providers.

Chris Talbot

December 16, 2014

2 Min Read
Barak Regev Google39s head of cloud for EMEA
Barak Regev, Google's head of cloud for EMEA.

Expect the number and size of cloud opportunities to grow at a faster pace over the next few years. According to a Bloomberg article, the transition to cloud services is accelerating, meaning organizations are more frequently and more rapidly moving their data and services to cloud environments. These comments come from Google (GOOG) — specifically, Barak Regev, the company’s head of cloud for Europe, Middle East and Africa (EMEA). Regev recently spoke at the Bloomberg Enterprise Technology Summit in London, England, where he noted that the adoption curve is accelerating.

As Regev explained, even some vertical industries that were loathe to adopt the cloud even a couple of years ago are now turning to cloud services providers to fulfill their IT and application needs. Regev used manufacturing and the banking industry as two examples that are more frequently adopting cloud technologies in their businesses.

Manufacturing and the financial services industries aren’t exactly early adopters when it comes to new technologies. Quite the opposite, at least as a general rule. Such verticals more quickly adopting cloud is a good sign for cloud computing and the variety of vendors and partners involved in in it.

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For Google, the growth and acceleration also means an increase in revenue. Google doesn’t specifically report cloud-based revenue in its financial reports, but according to a report from Synergy Research Group, Google isn’t nearly the cloud powerhouse that competitors like Amazon Web Services, Microsoft Azure and IBM are. In fact, Google only claims about five percent of the overall market share.

An acceleration of adoption also means a growing number of opportunities for other cloud services providers and the channel. The message seems to be: If you think things are good right now, just wait.

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