On-Demand Webinar: Is It Time to Modernize Your Sales & Marketing Strategy?

The sea changes that have transformed the revenue-generation landscape have impacted sales and marketing organizations as well.

Buffy Naylor, Senior Managing Editor

March 21, 2018

Scrap Sales and Marketing Strategy

Date: Oct 6, 2023

As SMBs grow and mature into SMEs, many pundits advise throwing out tried-and-true practices such as email marketing, telemarketing and events, and adopting cutting-edge tools and tactics, including digital marketing, retargeting and business analytics. Business leaders are asking: Are we wasting money now? And if we revamp, how can I guarantee return from all that investment? Is my business behind the times?

In this Channel Partners webinar, two soldiers in the front lines of marketing and sales weigh in. Ginger Clay and Mike Schmidtmann will debate the sea changes that have transformed the revenue-generation landscape and examine how these changes impact sales and marketing organizations by sharing their own real-world examples.

Takeaways for Your Business

Clay and Schmidtmann will debate:

  • Where should partners prioritize spending to generate the most revenue?

  • What can you automate to increase market coverage and customer touches?

  • What do systems and programs do better than people, and vice versa?

Watch it on demand now.









Ginger Clay

Ginger Clay is the spunk and drive behind IgniteRM’s marketing strategy and playbook designed to help technology professionals, with little-to-no marketing achieve greater visibility, generate qualified leads and turn lead-gen into profitable and scalable results. She helps technology resellers and marketing professionals of technology resellers build revenue generating programs that combine messaging, packaging, lead-gen and online marketing into a winning hybrid strategy that generates results.




Mike Schmidtmann

Mike Schmidtmann has led information technology sales teams for more than 20 years. He works with organizations throughout the United States to improve their sales recruiting, new business development and profit growth. During the past five years, Schmidtmann has led the Trans4mers peer groups for sales leaders in the IT industry. Members of these groups consistently out-perform the industry in sales growth, profitability, and innovation. Schmidtmann produces the award-winning Trans4mers webinar series, and frequently writes for IT publications on sales and automation topics. He speaks to industry groups on a broad scope of value-driven business and sales topics. His sessions focus on maximizing personal and professional potential while featuring humor, interactive games, and audience participation.

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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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