The company has also hired four channel executives.

Claudia Adrien

May 1, 2023

2 Min Read
Marketing, Nextiva channel partners
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Nextiva channel partners have a new marketing enablement platform. The company has rolled out NexConnect, where partners can customize a broad arsenal of content and collateral. They can use these to run a variety of campaigns and marketing activities and in just a few clicks.

NexConnect features include everything from streamlined marketing automation to campaigns-in-a-box. Additionally, Nextiva channel partners can assess organic social media content and real-time analytics.

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Nextiva’s Jolynn Antonacci

Jolynn Antonacci, VP channel marketing at Nextiva, said it’s exciting to be launching an industry-leading resource for partners.

Here’s our most recent list of important channel-program changes you should know.

“NexConnect makes it simpler than ever for partners to access a variety of marketing programs and collateral all through a single, easy-to-use platform,” Antonacci said. “I want our partners to feel our commitment to them, and see the continued investment Nextiva is making in their go-to-market strategies. We want to be easy to do business with, because when our partners succeed, Nextiva succeeds.”

Nextiva’s partner program continuously offers competitive incentive programs, lucrative promotions and proposal-based marketing development (MDF) funds to support their partners’ GTM activities, the company said.

New Hires, Increased Funding for Nextiva Channel Partners

Nextiva also announced the addition of four new hires to build and lead the next phase of growth for Nextiva channel partners. They include Antonacci; Scott Forbush – VP of channel; West; Ed Pearce – VP of channel, North; and Brandon Ackert – strategic partner director.

Nextiva also has increased funding for partners. Along with a $50 million investment into its partner channel within the last few years, Nextiva has also accelerated its product road map to deliver innovation and greater impact for its partners and their customers, the company said. Last August, Nextiva launched its next-generation workhub, NextivaOne, bringing together team and customer communications.

In April, Nextiva announced the acquisition of Simplify360, an AI customer experience platform. The company said that the purchase of the “social first” AI company will accelerate Nextiva’s mission to level the customer support playing field for businesses of all sizes. It will expand Nextiva’s core offerings to include social media, reputation management, live chat and helpdesk CRM.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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